Summary
Join an ambitious technology company to lead the creation of a new software subscription product from concept to launch. Drive product strategy, roadmap, pricing, user research, and cross-functional execution while working closely with engineering, design, and marketing. The role suits someone experienced in building early-stage products, making data-driven decisions, and delivering customer value in a fast-moving environment.
Highlights
Opportunity to shape a new software business from the ground up, influence company strategy, work closely with senior leadership, own end-to-end product decisions, and build a subscription product with significant impact.
Description
About Nothing
Nothing exists to make tech feel exciting again.
We’re building a different kind of technology company, one that puts design, emotion, and human creativity at the heart of everything we do.
From the way our products look and feel to how we communicate and show up in culture, we believe technology should make you feel something.
Founded in London in 2020, we’ve grown from idea to global challenger in just a few years.
Backed by GV (Google Ventures), EQT Ventures, and C Ventures, and investors like Tony Fadell (iPod), Casey Neistat, and Kevin Lin (Twitch), we’re now sold in 40+ markets with millions of users worldwide.
About The Team
Nothing has built a hardware brand that millions of people genuinely care about.
The next chapter is paid software, products people choose to pay for, in a category full of well-funded incumbents moving fast.
We think there's a better way to build here, and we intend to prove it.
The product team is working on the hard part right now: defining exactly who this product is for and why they'd switch.
Turning willingness-to-pay into a tested number rather than a hope.
And shipping against launch dates set by hardware keynotes while staying loose enough to pivot the moment the signal says so.
Software is a company-level priority, backed from the very top.
You'd join as the biggest product and commercial decisions are being made, with a real seat at the table, co-authoring the strategy with senior leadership and building it with your own hands.
What You'll Do
Define the product's purpose and where it wins: sharpen positioning against established incumbents, and know exactly who it's for and why they'd switchOwn the product roadmap end to end: discovery, prioritisation, and sequencing with engineering and design, and ship against launch datesOwn pricing and packaging: architect the tiers, decide which features drive adoption for free and which are gated to drive subscription revenuePivot fast on signal: re-sequence the roadmap when market, competitor, or user evidence demands it, and defend both the pivot and what you deliberately set asideRun deep user research: segment target prosumers, find the intersection of what people love and what they'll actually pay for, and make willingness-to-pay a tested numberPartner with growth marketing to jointly own activation and free-to-paid conversion: you own what converts, they own who arrives, trading signals both ways so product and go-to-market evolve together.Build early product and commercial infrastructure hands-on including billing logic, activation and retention metrics, and pricing experiments.
What We're Looking For
You've built product 0→1: owned something from first spec through to paid launch, made the strategy calls yourself, and answered for the resultsYou're at home in scrappy environments: small team with resources constrains, building the measurement and billing stack yourselfYou know prosumer and consumer subscription software: freemium funnels, self-serve, individual buyers.
You understand what makes someone pay for software out of their own pocket.You've designed and shipped pricing: real packaging decisions with revenue consequences, ideally taking a product from free to paid tiersYou have broad product judgment: you think in terms of purpose and user value, not just conversion mechanics, and you've pivoted a roadmap fast when the evidence demanded itYou're deeply analytical and happy to be hands-on: cohort analysis, retention data, willingness-to-pay testingYou bring real user empathy and clear, direct communication, able to hold your own with senior leadership and with users
How We Work
Location: London (Kings Cross & Farringdon offices)Working Pattern: Full-time, in-office, five days a week.
We can work around personal needs where it makes sense, but being together is how we do our best work.
