Senior Ecommerce Manager

HUISHAN ZHANG, the internationally acclaimed luxury fashion house celebrated for its fusion of Eastern heritage and Western design, is seeking a commercially driven Senior Ecommerce Manager to lead and scale our digital business. This is a high-impact role with full ownership of ecommerce performance, responsible for driving online revenue growth while maintaining the brand’s luxury positioning and customer experience. The Role You will own the ecommerce channel end-to-end, combining trading, optimisation, and performance oversight in a fast-paced, entrepreneurial environment. Key responsibilities: Own ecommerce performance, including revenue, conversion rate, and AOVLead weekly and monthly trading, using data to drive decisions and prioritise growth opportunitiesManage and optimise the Shopify site, ensuring a seamless, high-converting customer journeyOversee product launches and onsite merchandising to maximise sell-throughIdentify and implement CRO and UX improvementsManage and challenge external paid media agencies to deliver strong, efficient growthUse Shopify, GA and analytics tools to evaluate performance and define clear actionsDevelop pricing and markdown strategies to balance margin and inventoryCollaborate with creative and brand teams to align content with commercial performanceOversee junior support (intern) for site operations and admin About You 4-7+ years in ecommerce, digital trading, or performance-led roles within fashion or luxuryProven track record of driving ecommerce growth and improving conversionStrong Shopify experience and understanding of ecommerce operationsCommercially minded, with a strong grasp of trading, margins, and performance leversConfident managing external agencies and holding them accountableAnalytical and proactive, with a bias toward action and ownershipComfortable operating in a lean team where you balance strategy and execution Why Join Full ownership of a growing ecommerce channelOpportunity to shape and scale digital within a luxury brandHigh visibility and direct impact on business performanceEntrepreneurial, hands-on environment