Senior SEO Strategist

About Us: At Booking.com, data drives our decisions. Technology is at our core. And innovation is everywhere. But our company is more than datasets, lines of code or A/B tests. We’re the thrill of the first night in a new place. The excitement of the next morning. The friends you encounter. The journeys you take. The sights you see. And the memories you make. Through our products, partners and people, we make it easier for everyone to experience the world. Role Description: Help shape how millions of travellers discover Booking.com. We’re looking for a Senior SEO Strategist to drive organic growth across one or more of our product verticals. This is a high-impact individual contributor role for someone who can combine strategic SEO thinking with strong cross-functional influence across product, content and tech teams. As part of the global SEO track in the Marketing Business Unit, you’ll act as a business owner for your vertical: defining strategy, identifying growth opportunities, building roadmaps, influencing prioritisation and helping turn ideas into measurable business results. You’ll work closely with stakeholders across marketing, content, product and development to improve visibility, user experience and performance at scale. This role sits at the intersection of strategy, execution and influence. You won’t just recommend what should happen - you’ll help make it happen by working across product, content and tech to unlock sustainable SEO growth. If you enjoy finding opportunities, shaping direction and collaborating with expert teams to deliver measurable impact, this role offers the scale and complexity to do exactly that. Key Job Responsibilities and Duties: Define and drive the SEO strategy for one or more business units or verticals Translate research, analysis and performance data into clear strategic priorities and actionable recommendations Build the vision and roadmap for SEO improvements across content, product features and tooling Partner closely with product, content and development teams to prioritise and deliver high-impact initiatives Act as a key point of contact for SEO direction, work prioritisation and decision-making within your vertical(s) Own performance reporting, evaluate results and use experimentation to improve outcomes Build business cases and present recommendations to stakeholders with clarity and conviction Operate as both a project manager and internal SEO consultant, helping teams move from opportunity to execution Qualifications & Skills: 5+ years of SEO experience with a strong track record of driving strategic impact Deep understanding of SEO principles and the ability to apply them in a large-scale, complex digital environment Strong analytical and commercial mindset, with the ability to interpret complex data and trends Experience influencing cross-functional stakeholders and aligning teams around shared priorities Solid project management skills and the ability to work independently in a global organisation Confidence communicating complex insights clearly to a wide range of audiences Experience working on large websites and scaling SEO recommendations through content, product and engineering teams Nice to haveExperience with international search engines such as Yandex, Baidu, Daum, Naver or Yahoo Japan Knowledge of Hadoop or MySQL Experience working in large e-commerce or marketplace environments Benefits & Perks - Global Impact, Personal Relevance: Booking.com’s Total Rewards Philosophy is not only about compensation but also about benefits. We offer a competitive compensation and benefits package, as well unique-to-Booking.com benefits which include: Annual paid time off and generous paid leave scheme including: parent, grandparent, bereavement, and care leave Hybrid working including flexible working arrangements, and up to 20 days per year working from abroad (home country) Industry leading product discounts -for yourself, including automatic Genius Level 3 status and Booking.com wallet credit Inclusion at Booking.com: Inclusion has been a core part of our company culture since day one. This ongoing journey starts with our very own employees, who represent over 140 nationalities and a wide range of ethnic and social backgrounds, genders and sexual orientations. Take it from our Chief People Officer, Paulo Pisano: “At Booking.com, the diversity of our people doesn’t just build an outstanding workplace, it also creates a better and more inclusive travel experience for everyone. Inclusion is at the heart of everything we do. It’s a place where you can make your mark and have a real impact in travel and tech.” We ensure that colleagues with disabilities are provided the adjustments and tools they need to participate in the job application and interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Application Process: Let’s go places together: How we Hire This role does not come with relocation assistance. Booking.com is proud to be an equal opportunity workplace and is an affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We strive to move well beyond traditional equal opportunity and work to create an environment that allows everyone to thrive. Pre-Employment Screening If your application is successful, your personal data may be used for a pre-employment screening check by a third party as permitted by applicable law. Depending on the vacancy and applicable law, a pre-employment screening may include employment history, education and other information (such as media information) that may be necessary for determining your qualifications and suitability for the position.