Summary
A senior commercial marketing role focused on building partnerships with major brands, developing advertising solutions, managing growth strategies, and leading cross-functional initiatives to deliver measurable business impact.
Highlights
Senior opportunity to build strategic partnerships, grow advertising revenue streams, lead commercial initiatives, and shape a high-performing marketing organization.
Description
Job DescriptionAs a Glovo KZ Brands Ads Manager, You Will Be An Integral Part Of The Glovo Brands Ads Team, Which Is a Division Focused On Providing a Range Of Advertising Products To Help Brands Increase Awareness, Consideration, Conversion, And Loyalty.
Your Main Objectives Will Be
Driving incremental profit for Glovo KZ through the development and sale of our advertising products
Leading delivering ad campaigns that effectively boost sales for brands, increase their visibility and awareness in the app
Work closely with the Commercial, Q-commerce Teams to execute top in class campaigns with the highest quality
To achieve these goals, you will need to be highly hands-on, and data-driven, possess excellent presentation skills, have a deep understanding of advertising products, coordinate effectively across departments, and manage external/internal stakeholders.
Your role will also involve fostering strong business relationships and ensuring that Glovo becomes the preferred advertising partner for brands.
We are seeking passionate and creative marketers with a strong sales spirit or sales rock stars with a curiosity for marketing to join Glovo's Brands Ads team in Kazakhstan!
THE JOURNEY
Build up and grow partnerships with key strategic partners within banking, financial institutions, telcos, FMCG and retail industries.
Build and Scale the Brand Ads Business:
Develop a long-term commercial and operational plan to make Glovo’s Brand Ads a sustainable and profitable business vertical.
Define the go-to-market strategy, pricing model, and commercial narrative to position Glovo as a key player in Retail Media.
Develop Strategic Agency Partnerships:
Lead the relationship with top-tier media agencies and holding groups, shaping multi-year joint business plans.
Build frameworks for agency collaboration, measurement, and performance accountability.
Develop Strategic FMCG partnerships with global & local brands:
Build and nurture senior-level partnerships with top FMCG players and emerging local brands, creating joint business plans that maximize their visibility and performance within Glovo’s ecosystem.
Drive collaboration across marketing, data, and category teams to deliver integrated growth initiatives.
Own the P&L and Growth Strategy:
Be accountable for Brand Ads revenue, profit margins, and investment prioritization.
Identify and unlock new monetization opportunities through brand partnerships and innovative formats.
Drive Excellence in Execution:
Oversee execution of media campaigns (endemic and non-endemic), ensuring flawless delivery and measurable impact for advertisers.
Translate data and insights into strategic actions that strengthen client retention.
Shape a High-Performing Team:
Build and develop a team of brand media specialists, strategic planners, and account leads.
Ensure strong collaboration with local commercial teams and HQ stakeholders to embed media thinking across Glovo’s commercial strategy.
Be a Voice for Advertising in Glovo:
Collaborate with product, data, and central media teams to influence roadmap priorities, product developments, and measurement frameworks that enable scalable media performance.
