Specialist, Performance Marketing - instashop

Job DescriptionThis is an individual contributor role on the Performance Marketing team. You will own the day-to-day execution of paid campaigns across channels, manage budgets, and drive customer acquisition for instashop. You will work directly with the Head of Marketing at instashop on Marcomms strategy, incentive tracking, and business performance analysis, but also work as a dotted line with Talabat’s performance marketing lead. This is a hybrid role: part campaign executor, part strategic analyst. You need to be comfortable switching between both. The team expects you to run lean. That means embedding AI into your workflow, cutting manual steps wherever possible, and operating at a pace that matches the business. Campaign Execution Own end-to-end campaign setup, bidding, and optimisation across Meta, TikTok, and other paid channels.Take creatives live, test new formats, and iterate based on performance data.Manage daily budget allocation and pacing to hit CAC targets.Monitor campaign health and flag issues before they compound.Performance Analysis Analyse campaign performance across the full funnel, from impression to conversion.Build and maintain regular performance reports for the Head of Marketing and senior stakeholders across the two main markets (UAE & Egypt)Track incentive performance and contribute to business performance reviews.Identify CAC efficiency opportunities and bring data-backed recommendations.Experimentation Design and run A/B tests on creatives, audiences, bids, and landing experiences.Document test hypotheses, results, and learnings in a structured way.Propose new experiments based on platform signals, competitive benchmarks, and your own analysis.Strategy and Marcomms Collaboration Work closely with the Head of Marketing at instashop on marketing communications planning and calendar.Support incentive design and tracking, aligning promotional activity with acquisition goals.Contribute to quarterly planning with performance data and channel insights.