Specialist CRM - instashop

Job DescriptionAs our Specialist CRM, you will own the retention and engagement engine of instashop. This is an individual contributor role where you will design, build, and scale our lifecycle marketing journeys to maximize user retention, reactivate lapsed customers, and build brand loyalty. Utilizing Braze, you will turn customer data into highly personalized, multi-channel communication strategies. Day-to-day responsibilities Lifecycle Strategy: Design and own the end-to-end customer journey map, establishing automated triggers for onboarding, activation, retention, win-back, and loyalty.Platform Ownership (Braze): Act as the internal super-user and product owner for Braze, leveraging push notifications, in-app messages, email, and SMS.Advanced Segmentation: Analyze user behavior and purchase history to build dynamic customer segments, delivering highly personalized content that drives LTV.Data Hygiene & Compliance: Oversee customer database hygiene, ensure compliance with regional data regulations, and collaborate with product/engineering to ensure accurate data flow into the CRM.Campaign Optimization: Run continuous A/B tests on subject lines, send-times, content, and channel combinations to improve open rates, CTRs, and conversion.Cross-Functional Collaboration: Partner with the Brand, Commercial, and Performance teams to support category launches, localized promotions, and co-marketing campaigns.Reporting & Insights: Deliver comprehensive weekly and monthly reports on key retention metrics (Retention Rate, Churn Rate, Frequency, Repeat Purchase Rate).