Senior Ecommerce & Growth Manager

Senior Ecommerce & Growth Manager Butter & Crust is a fast-growing weekend breakfast subscription business. We deliver fresh sourdough, pastries and breakfast extras to customers’ doorsteps before 9am every weekend. We’re looking for a hands-on Senior Ecommerce & Growth manager to own and improve the way customers discover, buy and subscribe to Butter & Crust. 📈🥐 This is a broad, practical ecommerce role covering our website, CRM, subscriptions, paid acquisition, CRO, analytics and the technical systems that connect everything together. You’ll work closely with the founder, our paid creative team and external specialists, but we’re looking for someone who can personally get a lot done. That might mean building a campaign in Klaviyo, setting up a new subscription product in Shopify and Recharge, launching an A/B test, reviewing Meta performance, editing a landing page, or using Codex or Claude Code to fix something directly. This is not a role where you simply brief agencies and wait for things to happen. We’re looking for a commercially minded ecommerce operator who can spot an opportunity, work out what needs to change, and help get it live. You’ll own ecommerce and growth across: Website, Shopify and merchandisingOwning day-to-day performance and development of the Butter & Crust websiteCreating and managing products, variants, collections, pricing, images, metafields and selling plans in ShopifyMaking sure new products are correctly configured across Shopify, Recharge, bundles and subscription frequenciesImproving product pages, landing pages, navigation, FAQs and the overall customer journeyBuilding and editing pages using tools such as Replo or Shopify theme sectionsTesting and managing offers, discount codes, free gifts, delivery thresholds and promotional mechanicsWorking with operations to ensure product availability and online merchandising reflect what we can fulfilQAing the complete journey across mobile and desktop, from the landing page through bundle building, cart and checkout CRM, campaigns and subscription growthPlanning and managing the Klaviyo campaign calendarWriting and building both plain-text and designed emailsCreating product launches, weekend reminders, upsell campaigns, offers and reactivation campaignsBuilding and improving automated flows across welcome, abandonment, post-purchase, churn prevention and win-backDeveloping useful customer segments based on lifecycle stage, purchase behaviour, subscription status and delivery cadenceUsing HTML and Klaviyo templating to build more personalised campaignsCreating and QAing Recharge quick-action links for subscription products, one-time add-ons and discountsImproving subscription upsells, cancellation journeys, save offers and customer retentionMaking sure customers receive the right campaign and do not receive conflicting messages or duplicate versions CRO and experimentationOwning the CRO roadmap across the homepage, landing pages, bundle builder, cart and checkout journeyFinding areas of friction through data, customer feedback and direct experience of the siteTurning observations into clear testable hypothesesSetting up and running A/B tests using Intelligems or similar toolsTesting areas such as offers, landing-page structures, subscription messaging, product cards, bundles, rewards and CTAsProtecting the integrity of tests and avoiding overlapping changes that make results difficult to understandEvaluating performance using conversion rate, AOV, subscription take-up, CAC, revenue per visitor and customer qualityRolling successful tests into the live experience and documenting what was learned Paid acquisitionUnderstanding and actively contributing to our Meta advertising strategyBeing comfortable working inside Meta Business Manager and Ads ManagerCreating and managing campaigns, ad sets, budgets, audiences and ads when neededMonitoring CAC, CPA, CTR, CPM, conversion rate, spend and creative fatigueUnderstanding whether a problem sits with the creative, offer, audience, website or checkout journeyWorking with our creative person to turn performance data into clear creative briefsDeveloping ad angles based on customer motivations, objections, reviews, offers and reasons to buyWorking with external agencies while being able to challenge recommendations and understand what is happening in the accountMaking sure the promise made in an ad matches the experience customers see after they click Technical ecommerce and developmentUsing Codex, Claude Code or similar tools to build and improve ecommerce featuresWorking confidently with HTML, CSS, JavaScript, Shopify Liquid and structured dataMaking front-end changes to themes, landing pages, product cards and bundle experiencesUnderstanding enough back-end logic to work safely across Shopify, Recharge, Klaviyo and APIsReviewing AI-generated code properly rather than deploying it blindlyWorking through staging themes, version control and sensible QA processesTroubleshooting technical issues across different devices, browsers, products and customer profilesKnowing when to solve something directly and when specialist developer support is needed What this role looks like in practiceOne day you might: Build and send a campaign in KlaviyoAdd a new recurring product to Shopify and RechargeReview Meta performance and brief five new ad anglesLaunch a homepage A/B testFix a broken product configuration in the bundle builderUse Claude Code to update a Shopify sectionBuild a Make.com automation to pass cleaner customer data into KlaviyoReview whether an offer is helping conversion enough to justify the margin cost This is a varied role, but the common thread is always the same: Make it easier for the right customers to discover Butter & Crust, understand it, buy it and keep enjoying it. Ideal experienceStrong experience working in ecommerce, ideally with a subscription, DTC, food, delivery or consumer brandConfident working across Shopify, Klaviyo and subscription platforms such as RechargeExperience managing and improving ecommerce websitesComfortable creating and editing products, variants, metafields, collections and selling plansExperience building and analysing email campaigns and automated lifecycle flowsA good understanding of Meta ads, acquisition economics and paid creativeExperience planning and running CRO testsComfortable reading ecommerce data and turning it into clear actionsAble to write natural, persuasive customer-facing copyTechnically confident and willing to solve problems directlyComfortable using AI coding tools to build, debug and improve ecommerce systemsAble to manage agencies and freelancers without becoming dependent on themHappy working in a fast-moving environment where priorities can change quickly This role will suit you ifYou like owning the full customer journey rather than one channelYou are happy moving between commercial thinking and practical executionYou can make a decision without needing a perfect briefYou enjoy fixing problems rather than passing them aroundYou care about performance, but also understand brand, customer trust and good UXYou are comfortable getting into the details when something is not workingYou can prioritise the few changes that will make the biggest difference This probably is not the right role ifYou only want to manage agencies and external teamsYour experience is limited to uploading products and scheduling campaignsYou are uncomfortable working with data or commercial targetsYou need a developer for every website changeYou prefer staying within one narrow specialismYou are interested in strategy but not implementationYou are uncomfortable learning new tools and troubleshooting technical problems The Package💸 Salary: up to £55k, depending on experience 🏡 Workplace: Our office is a 10-minute walk from Battersea Power Station, with flexibility for hybrid working. Likely around 2/3 days in the office 🕒 Working arrangement: Full-time 🤖 Tools: Access to the software, AI plans and development tools needed to do the job properly 🥐 Perk: A free weekly Butter & Crust subscription