Director of Ecommerce and Conversion Rate Optimization

We're hiring a Director of Ecomm and CRO to lead strategy and execution for our purchase experience and overall Shopify storefront. This person has deep experience building and optimizing conversion funnels, leveraging best-in-class ecommerce tools, and working with acquisition and retention leaders to enable a high-efficiency DTC growth machine. This role is for someone who: Deep experience with CRO strategy for Meta-lead DTC growthExpertise in best in class Shopify execution, including state of the art tools and plugins Has a sharp conversion eye and a performance mindsetObsesses over what makes a page convert once the click landsKnows how to translate data into a landing page briefThrives in a fast-moving, test-and-learn environment You'll own the conversion strategy layer across all landing pages, lifecycle and retention pages, site merchandising, and account management — working closely with leaders from Growth, Retention and Creative to build and scale what converts. What You'll Do Conversion Strategy & Testing Sets testing strategy and agendaOwn the landing page development and execution roadmap for paid traffic and core websiteDevelop hypotheses and structure tests across headlines, hero, offer framing, social proof, and page structureTranslate performance data into actionable landing page briefs for design and devIdentify winning patterns and build frameworks for scaling proven page conceptsStay ahead of CRO trends, page formats, and conversion benchmarksMaintain best-in-class tooling for conversion experiences and overall measurement Cross-Functional Conversion Operations Serve as the connective tissue between paid, lifecycle, and retention — extending winning page concepts to lifecycle and retention landing pagesOwn banner and site merchandising for campaigns, promos, and launches so the storefront stays aligned with what's liveManage page production timelines with dev and design so pages are ready to test on scheduleMaintain a living conversion learnings doc that informs future strategy Analytics & Insights Work with Data team leaders to optimise measurement framework and toolsAnalyze page performance at the headline, module, and offer levelPull and synthesize funnel data to surface where pages win and where they leakBuild and maintain a conversion scorecard to track performance across active testsPresent findings and recommendations in clear, actionable formats Requirements What You Bring 6-10 years of experience in CRO, ecommerce, or landing page strategy — ideally at a DTC brand or agency Deep experience with Shopify storefront management and best practices Demonstrated ability to brief and optimize high-converting landing pagesStrong analytical instincts — you can read a funnel or an LP test report and know what to do nextExperience running structured A/B and multivariate testsDeep familiarity with Meta as a traffic source and how ad-to-page message match drives conversionStrong written communication — briefs, page copy, and internal decks that are clear and sharp What We're Looking For You think about the page as a performance lever, not just a layoutYou can move from insight to brief to live page quicklyYou're as comfortable in a spreadsheet as you are in a page builderYou have strong opinions about what makes a page convert — and you back them with dataYou're a clear communicator and a strong cross-functional partnerYou care about building systems, not just shipping one-off pages Nice to Have Experience at a health, wellness, or supplement brandComfort writing short-form landing page copy in addition to briefing itStrong comfort using AI tools to accelerate page builds, testing, and researchFamiliarity with subscription models and subscription retention Benefits Competitive compensation including salary and equityFully-paid health, dental, 401K, and vision insuranceDowntown Manhattan office (4 days in office), with flexible work setup and 15 days of PTO Why You'll Love Working Here: At Create Wellness, we're building a category-defining wellness brand that helps people feel their best every day. You'll join a small, high-output team where your work will have immediate and visible impact. We move quickly, expect a lot from ourselves and each other, and have fun while doing it.