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CRM Executive - Sports Engagement

Entain — Canada · Posted ~1 day ago

Mid Hybrid $70000-$85000 CAD

Skills

CRM Campaign Management Customer Segmentation Email Marketing SMS Campaigns Push Notifications In-App Campaigns Campaign QA KPI Analysis A/B Testing Cross-Functional Collaboration Compliance CRM Platforms AI Segmentation Tools Email SMS In-App Messaging

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Summary

A major digital entertainment organization is seeking a CRM executive to deliver targeted, data-led customer engagement and retention campaigns. You will plan, build, quality-check, and deploy communications across email, SMS, push, and in-app channels; use AI-driven segmentation; monitor performance; and run A/B tests to improve messaging and timing. This hybrid role is based in Toronto and offers the opportunity to refine established campaign strategies while contributing new ideas in a collaborative, performance-focused environment.

Highlights

Competitive salary, hybrid work, immediate ownership in an established CRM function, opportunities to improve campaign strategy, and close collaboration with creative and analytics teams.

Description

Job DescriptionLocation & Working Model: Toronto-based, hybrid working (2–3 days per week in office)Key Role Feature: Driving targeted, data-led CRM campaigns to enhance player engagement and retentionSalary - $70,000–$85,000 CADThis role is available as part of ongoing evolution within our CRM function, offering the opportunity to step into a well-established environment and make an immediate impact. It presents the chance to refine existing campaign strategies while contributing fresh ideas to drive performance across our Canadian brands. Reporting to the CRM Manager, the CRM Executive will play a key role in delivering engaging and compliant customer communications across multiple channels. The CRM Executive will focus on executing campaigns that influence player behaviour, improve retention, and enhance overall customer journeys. Working closely with CRM, creative and intelligence teams, the CRM Executive will combine analytical insight with strong execution to ensure campaigns are high quality and continuously optimised. Execute CRM communication and promotional plans across email, SMS, push and in-app channelsUtilise AI-driven insights and segmentation tools to enhance campaign targeting and effectivenessBuild, QA and deploy campaigns with a strong focus on accuracy and complianceMonitor KPI performance and collaborate with analytics teams to identify improvementsConduct A/B testing to refine messaging, timing and promotional effectivenessWork cross-functionally with creative teams to deliver compelling campaign assets