Head of Marketing & Ecommerce

About us Ultralight Gear is Sydney's specialist retailer for premium lightweight outdoor gear. We serve a passionate, knowledgeable community of hikers, trail runners and adventurers, online and in store. As we grow, we're looking for someone to take ownership of our online business and drive it forward commercially. The role This isn't a campaigns-and-comms role. You'll own the full ecommerce engine: acquisition, conversion, retention, Shopify, analytics, paid media, and ultimately the commercial results. You'll work closely with the owner, lead and develop our existing team, and manage our agency partners with confidence. What you'll do Own online revenue and profitability, with a sharp eye on margin, CAC, MER, ROAS, AOV, CVR and LTVLead paid media strategy across Google and Meta, and challenge agency recommendations, budgets and performanceManage and optimise our Shopify store, from merchandising, collections and PDPs to apps and the checkout journeyIdentify conversion issues and build a structured testing and Conversion Rate Optimization roadmapManage paid media agency across Google, Meta and other social platforms, setting direction and challenging recommendations, budgets and performanceTurn GA4 and reporting data into clear decisionsOversee SEO together with specialists and agenciesCoach and develop our marketing teamMake sure our brand and creative stay strong while we scaleMake sure our presence across social platforms supports both brand and commercial growth What you'll bring Must-haves experience in ecommerce, digital or performance marketing, ideally in a DTC or retail businessA strong commercial mindset and a solid grasp of ecommerce economicsHands-on experience with Google and Meta AdsHands-on experience with Google Ads and social advertising (Meta, TikTok), plus a strong understanding of how social media platforms work and what performs on themSEO experienceDeep Shopify know-howStrong analytics skills (GA4) and a data-driven approachA good eye for brand and creative Nice-to-haves Experience in outdoor, apparel, footwear, sports brands or consumer retailCRM and lifecycle marketing experienceLeadership experienceInfluencer marketing experience Why join us Real ownership and direct impact on the businessA passionate team and a loyal, engaged communityBenefits, as staff discount on gear and flexible working How to apply Send your CV to Greta Bohl gbohl@ultralightgear.com.au. We're not big on generic cover letters, show us something that tells us who you are and why you're the right fit for this role. How you do that is up to you. Whether that's a portfolio, campaigns or results you're proud of in a deck, a case study or just a few numbers that tell a story. Looking forward to hear from you!