Summary
✨ AI‑Generated
An international digital commerce company is seeking a Brand and Communications Manager to strengthen its presence in the Italian market. The role combines public relations, editorial planning, localized content creation, creative production, and integrated brand campaigns. You will coordinate with an external communications agency and internal stakeholders to deliver relevant messaging, improve market visibility, and build long-term audience trust.
Highlights
Opportunity to shape brand presence in a major European market through public relations, editorial storytelling, localization, and integrated campaigns. Collaborate with creative teams and external specialists while strengthening brand awareness, trust, and engagement.
Description
As Brand & Communications Manager for idealo Italy, you will play a key role in strengthening our brand presence and ensuring consistent, engaging and relevant communication across different channels.You will work closely with the Team Lead Brand & Communications to bring our brand strategy to life, with a particular focus on public relations, editorial content, localisation and creative content production.
You will also support the planning and execution of integrated brand campaigns, helping us increase brand awareness, trust and engagement in the Italian market.
About your new rolePR & External Communications: Manage PR activities for the Italian market, acting as the main point of contact for our external PR agency.
Work closely with the agency to identify relevant topics, develop content ideas and coordinate communication activities that strengthen idealo's visibility and positioning in Italy.Editorial Content: Plan, coordinate and create content for our owned channels, particularly the idealo Magazine, covering PR activities, brand initiatives and relevant consumer trends and topics in the Italian market.
Review and adapt translated content to ensure linguistic accuracy, cultural relevance and consistency with idealo's tone of voice.Brand Strategy & Creative Thinking: Contribute to the local brand strategy by identifying consumer trends, market opportunities and creative concepts that strengthen idealo's positioning in Italy.Integrated & Omnichannel Campaigns: Contribute to the development, planning and execution of campaigns across paid media, social media, PR and owned channels.
Identify opportunities to connect different touchpoints, ensure consistent messaging and analyse campaign performance to inform future initiatives.Content Creation: Develop and coordinate creative content across formats and channels, including social media, video and campaign assets, working with internal teams and external partners.Cross-functional Collaboration & Project Management: Work closely with local and international teams, external agencies and other stakeholders, managing multiple projects and priorities effectively.
