Web Developer

About the Company MidCurrent is an independent fly-fishing media brand that publishes daily editorial content for an audience of serious anglers. The business also operates MidCurrent Travel, a fly-fishing travel business, and MidCurrent Plus, a subscription membership launched in early 2026 offering personalized newsletters, regional monthly guides, and gated content. The team is small, and this role will serve as a go-to technology partner across the company's web properties, sales funnels, infrastructure, and business technology. The role is expected to grow in scope as the business develops. About the Role The Web Developer will take ownership of the technology supporting MidCurrent's web properties and revenue-generating platforms. The work will span website development and maintenance, sales funnel technology, membership systems, analytics, infrastructure, and day-to-day business technology. The role requires strong WordPress development experience, technical ownership, independent project management, and the ability to troubleshoot issues quickly. The developer will also lead the integration of AI tools into website and content workflows. Key Responsibilities Website Development — Approximately 55% • Maintain and develop production WordPress websites, including content updates, landing pages, custom themes, and plugins. • Maintain plugins and platforms and address broken links, redirects, and other website issues. • Manage tracking and analytics integrity across web properties. • Support DNS, hosting, and infrastructure administration. • Lead integration of AI tools into website and content workflows. • Handle small website and technical improvements with fast turnaround. Sales Funnel Technology — Approximately 35% • Support the technology side of MidCurrent Travel's HubSpot-based sales funnels. • Manage website integrations, forms, lead capture and routing, tracking, and landing pages supporting the sales team. • Build and refine MidCurrent Plus gated content flows, paywall states, onboarding pages, and account management UX. • Manage integrations connecting membership status with the email platform. • Support Google Ad Manager and ad delivery technology. • Help maintain the technical systems supporting Travel and membership revenue growth. Business Technology — Approximately 10% • Administer Google Workspace accounts, permissions, and shared drives. • Support email setup and deliverability. • Maintain payment systems and other platforms used in daily operations. • Troubleshoot technology issues and maintain access, security, and vendor accounts. • Manage credentials and access across digital accounts. Technology Stack • WordPress on Flywheel with a custom theme • WordPress + Memberful for MidCurrent Plus • Google Publisher Tags • GA4 and Google Tag Manager • Cloudflare DNS • GoDaddy • AWS S3 and Lightsail • GitHub • Google Workspace • DeployHQ • HubSpot Marketing Hub and Sales Hub Enterprise • Approximately 70,000 HubSpot contacts Required Qualifications • 5+ years of experience building and maintaining production WordPress sites. • Experience with custom WordPress theme and plugin development, beyond page builders. • Demonstrated experience working with custom themes. • Proficiency in JavaScript and PHP. • Hands-on experience with LLMs and AI coding environments such as Claude Code, Codex, or similar tools. • Working knowledge of AI project management. • Experience with Git-based deployment workflows, including GitHub, staging and production environments, and safe rollbacks. • Experience with managed WordPress hosting such as WP Engine, Flywheel, or equivalent. • Comfortable with DNS, SSL, redirects, and server migrations. • Experience implementing membership and paywall systems such as Memberful, MemberPress, WooCommerce Subscriptions, or similar. • Experience with GA4 and Google Tag Manager, including diagnosing tracking issues. • Experience improving performance and Core Web Vitals on content-heavy, ad-supported websites. • Clear written communication and self-directed project management. • Experience with issue tracking and changelogs. • Strong design sensibility and ability to identify UI issues, even without being a designer. Preferred Qualifications • Experience shipping AI-powered tools or automations in production, including content pipelines, CMS or CRM integrations, or agent-based workflows. • HubSpot integration experience, including forms, workflows, custom objects, and website tracking. • Experience with Google Publisher Tags or ad operations. • Experience integrating email platforms, with Klaviyo preferred. • Familiarity with email deliverability fundamentals. • Strong design skills and experience improving UI and UX in consumer-facing businesses. • Genuine interest in fly fishing or the outdoor industry. Working Arrangement • Independent contractor position with a flat monthly retainer of $1,700–$2,500 USD, based on experience. • Approximately 5–8 hours per week, or roughly 20–35 hours per month. • Work may be scheduled at your discretion, with dependable weekly availability required. • Same-day response is expected for true emergencies involving site outages, payments, or ad delivery. • A short weekly check-in, either a 30-minute call or written update, plus occasional technical planning discussions. • Work beyond the retainer scope is billed hourly only with advance approval. • Contractor provides their own equipment and software. • The company is open to an initial 3-month engagement, with the potential to continue on an ongoing basis. How to Apply Send an application to Marshall Cutchin with the subject line "Web Developer — [Your Name]" and include: • A short note describing the two or three areas of the role where you are strongest and where you would need support. • Links to three production websites you have built or substantially maintained, with one sentence describing your specific work on each. • Your weekly availability and whether the retainer range works for you. • A GitHub profile or public code sample, if available. A cover letter is not required. Shortlisted candidates will be asked to complete a paid, scoped trial task of approximately four hours for a flat fee.