Ecommerce and Digital Marketing Specialist

Description At Hello Adorn, our online store is more than a place to check out. For most customers, it's where they first meet the brand. As our Ecommerce & Digital Marketing Specialist, you'll keep our Shopify store running smoothly, make sure the ads that bring people to it are working, and own the reporting that shows how the business is doing. This is a hands-on role for someone who likes both the platform and the numbers. One day you're building a launch in Shopify, the next you're optimizing Meta campaigns, and every week you're turning it into a clear read in Tableau. About Us Hello Adorn is a fast-growing, design-forward handmade jewelry brand, rooted in quality craftsmanship, a clear brand vision, and a commitment to exceptional customer experience. With both a thriving direct-to-consumer e-commerce presence and a brick-and-mortar flagship store, we offer a fast-paced, purpose-driven environment where creative vision and strategic thinking thrive. As we scale, Hello Adorn remains committed to growing a beautiful brand from a culture of happiness. What You'll Do Ecommerce comes first in this role. You'll own day-to-day Shopify operations and our app stack, run paid campaigns across Meta, TikTok, and Google, and build the dashboards and tests that help the team make better decisions. You'll report to our Manager, Digital Commerce Systems, and partner with brand, social, email and SMS, our flagship store, and customer care on data and platform needs. Key Responsibilities Manage day-to-day Shopify admin, including products, variants, collections, metafields, discounts, and settingsBuild product launches, weekly releases, and promotions in Shopify so they go live on time and correctlyAdminister and troubleshoot our app stack, including loyalty, subscription, reviews, returns, and CRM platformsKeep product data clean and consistent across Shopify, our ERP, and connected platformsSupport site merchandising and landing pages alongside our marketing team and developerBuild, launch, and optimize campaigns on Meta, TikTok, and Google within established account structures and budgetsMaintain naming conventions, audiences, exclusions, pixels, and conversion trackingRefresh creative within campaigns and flag ad fatigue, high frequency, or spend that isn't convertingReport weekly on spend, ROAS, and CTR by campaign, including week-over-week and trailing trendsBuild and maintain Tableau dashboards and the Tableau Prep flows that feed them from Shopify and ad platformsMaintain the team scorecard so every metric is clearly defined, consistently sourced, and trusted across teamsAnalyze sales, campaign, and promotion performance to explain why results happened, not just what happenedSupport cohort and repeat-purchase reportingDesign and run A/B tests on site and in ads, read results objectively (including when there's no effect), and keep a record of past tests Schedule This is a part-time, in-person contract role based at Hello Adorn’s headquarters. The expected schedule is approximately 20-25 hours per week. Requirements Required: 1–2 years of hands-on Shopify admin experience, including products, collections, discounts, apps, and theme basicsHands-on campaign management in Meta Ads Manager, plus working experience with TikTok Ads and Google AdsWorking knowledge of Tableau or a similar BI tool, with the ability to build dashboards, not just read themUnderstanding of pixels, UTMs, attribution windows, and why platform reporting differsComfort with basic test design and a clear sense of what a result can and can't show Preferred DTC or retail e-commerce experienceExperience with Tableau Prep, SQL, ShopifyQLExperience with CRM, loyalty, subscription, or returns platformsExperience with an ERP or syncing product data across systems Skills Strong attention to detail and accuracy in platform setup and dataAnalytical thinking focused on root causes, not just reportingAbility to explain findings clearly to teammates who won't read the methodologyWillingness to share honest results, even when they aren't the answer someone hoped forStrong organization and the ability to juggle launches, campaigns, and deadlines at onceAbility to work collaboratively in a fast-paced, rapidly changing environment