Ecommerce Manager

(Senior) eCommerce Manager Location : 4 days in the city office, 1 day wfh. Our client is a fast-growing Australian activewear brand with a seriously engaged community and they're looking for an eCommerce Manager to own their online trading across site and app. This is a hands-on, commercially driven role for someone who gets a buzz from a winning A/B test, knows exactly why a customer drops off at checkout and wants real ownership of the CRO roadmap, onsite search and online merchandising, all in a business that runs at the pace of weekly product drops. What you'll be doing: Owning eCommerce strategy across desktop, mobile and app, turning customer data, competitor activity and market trends into a clear roadmap for growthRunning the CRO program end-to-end, from finding friction points with analytics, heatmaps and session recordings through to planning, running and rolling out A/B and multivariate testsOwning onsite search performance, including relevance, synonyms, redirects and autocomplete and fixing zero-result and low-converting queriesLeading online merchandising across homepage, collection and category pages, product sorting, recommendations, bundles and cross-sell/upsellPartnering with commercial, product and operations teams on hero products, new launches, stock levels and aged inventory to hit sales, margin and sell-through targetsSetting up category structure, navigation and collections for product drops, promotions and seasonal momentsManaging and developing an eCommerce Lead and CRM Coordinator, plus overseeing an external development agency and IT partnersCoordinating brand, creative, product marketing and digital teams so campaigns launch on time and land commerciallyReporting on traffic, conversion, AOV and CAC, and using the insights to keep improving the customer experience What they're looking for: Solid experience in an eCommerce, digital trading or integrated marketing role, ideally in DTC, retail or fashionHands-on experience running CRO and A/B testing programs (VWO, Optimizely, Convert or similar) and behaviour analytics tools like Hotjar or Microsoft ClarityExperience managing onsite search and merchandising platforms such as Algolia, Searchspring, Klevu or Shopify Search & DiscoveryA strong grasp of online merchandising and experience working with commercial teams on range, stock and margin prioritiesA track record of planning and delivering cross-functional campaigns across email, social, web and productData-driven and commercially minded, comfortable owning the numbers and turning them into action