UKI AI Director

Job DescriptionThis is a hybrid role based in London. As an AI Director, you will be responsible for defining and delivering the UK & Ireland AI strategy, identifying high-impact opportunities to drive commercial growth, improve customer experiences, and enhance operational efficiency across Entain's portfolio of leading betting and gaming brands. Reporting to the UKI Transformation Director, you will be part of the UKI Commercial Transformation team, who are responsible for shaping and delivering strategic transformation initiatives across the business. Working closely with Commercial, Product and Technology teams, you'll lead the development and execution of an ambitious AI roadmap, ensuring solutions are scalable, commercially impactful, and aligned with Entain's wider technology and AI strategy. This is a unique opportunity to shape how AI is embedded across one of the world's leading sports betting and gaming businesses. You'll have the autonomy to influence strategy, work with senior stakeholders across the organisation, and deliver innovative AI solutions that create measurable business value. If you're passionate about using AI to transform customer experiences and drive commercial performance, we'd love to hear from you. Ready to lead the next chapter of AI innovation at Entain? You Will: Own and deliver the UK & Ireland Commercial AI strategy and roadmap, ensuring alignment to business priorities and measurable commercial outcomes.Identify, prioritise and implement AI opportunities across customer experience, operations, marketing, safer gambling, and revenue growth initiatives.Lead the adoption of Generative AI, Agentic AI, machine learning and advanced analytics across digital and retail channels.Partner with Product and Technology teams to shape AI architecture, data platforms and operational frameworks that support scalable delivery.Act as the senior AI advisor to executive stakeholders, building business cases, influencing investment decisions, and driving successful adoption of AI solutions.