Full-Stack Developer, CRM & Automation

Full-Stack Developer – CRM & Automation Wave Direct Ltd (Wave Spas, Wave Watersports, Wave Saunas) Location: Newcastle upon Tyne (on-site / hybrid: TBC) Type: Full-time or part-time, permanent Salary: Subject to Experience We're hiring a hands-on developer to own our in-house CRM and automate the manual work across a fast-growing, multi-brand, multi-channel e-commerce business. About Wave We design and sell hot tubs, saunas, paddleboards and watersports gear under the Wave Spas, Wave Watersports and Wave Saunas brandsWe sell D2C through Shopify across the UK, US and EU, plus major marketplaces and retailersProducts are designed in-house, manufactured overseas and shipped from UK, US and EU warehousesSmall, ambitious team: the founders are hands-on with the tech, and we'd rather build the right tool than hire around a manual process The role Your job is to make our Laravel CRM the single source of truth for the business and to automate the work our team does by hand. Own our CRM end to end: architecture, roadmap, build, deploy, supportConnect it to our core systems so data flows without copy-pasteFind manual processes across ops, customer service and marketing, then automate themTake over and extend our existing middleware automationWork directly with the Chairman, who is technical and already builds alongside AI tools: you'll be trusted, challenged and given real ownership What you'll build CRM (Laravel): sales and targets reporting, product information management, marketing planning and performance reportingUse of Claude Code is essential for speed and deliveryIntegrations: Brightpearl (ERP), Shopify (multi-store, multi-market), Zendesk, Klaviyo and our marketplacesMiddleware and automation: stock, orders, tracking and pre-order flows, plus customer service, marketing and operations workflowsAI-powered tools using LLM APIsEngineering hygiene: secure credentials, monitoring and alerting, and clear documentation Our stack Laravel / PHP / MySQL, Brightpearl, Patchworks, Shopify, Zendesk, Klaviyo, Meta, Google Ads, TikTok, Amazon, Walmart, Mirakl, Claude, Gemini What you'll bring 3+ years building production web apps in PHP and LaravelStrong API integration experience: REST, GraphQL, OAuth, webhooks, pagination, rate limits and retriesShopify Admin API experience (GraphQL preferred)Solid SQL and data modellingYou build reliable automations: idempotent, de-duplicated, logged, and they fail loudly rather than silently corrupt dataComfortable owning projects end to end, from scoping with the business to shipping and supportingClear communicator who writes things downYou use AI coding tools (Claude Code, Copilot, Cursor or similar) to move faster, and you review what they produce Nice to have Brightpearl, Patchworks or another iPaaSMarketplace, Zendesk or Klaviyo APIsFront-end: Livewire, Vue or React, plus TailwindE-commerce operations know-how: stock, purchase orders, multi-warehouseBuilding with LLM APIs What success looks like 30 days: across the stack, the CRM codebase and our live automation flows; first quick-win automation shipped, automate reporting, ownership of the CRM90 days: owning the middleware flows; Brightpearl to CRM sync live; credentials and monitoring tidied12 months: CRM is the source of truth for product, sales and targets; measurable hours saved across teams What we offer Salary depending on experience (pro rata for part-time)20 days Holiday + Birthday + pension, product discountReal ownership of a live, multi-channel stack, and the backing to build it properlyDirect line to the founders and a front-row seat on new brands and channels To apply Send your CV, GitHub, code samples, PDF's with some cool projects you've worked on, and a few lines on an integration or automation you're proud of (and what broke along the way).