Chief Digital Commerce Officer

Role Description The Chief Digital Commerce Officer / Online Retail Director / Commerce Platform Lead provides executive leadership for the organisation’s digital-commerce strategy, online retail performance, and commerce-platform development. This role drives sustainable online revenue growth by improving customer experience, digital merchandising, conversion, marketplace performance, fulfilment integration, and the scalability of e-commerce technology. The position works closely with Product, Technology, Marketing, Sales, Merchandising, Supply Chain, Customer Service, Finance, Data, and external platform partners. Responsibilities include setting digital-commerce priorities, developing channel strategies, overseeing website and marketplace performance, guiding platform roadmaps, optimising customer journeys, managing online assortment and pricing, and coordinating campaigns that improve traffic, conversion, average order value, repeat purchase, and profitability. At senior level, the role establishes e-commerce governance, performance metrics, investment plans, and operating models across owned websites, marketplaces, mobile applications, retail-media channels, and partner platforms. It analyses customer and commercial data, identifies growth opportunities, manages digital-commerce risks, and ensures that platform, product, marketing, fulfilment, and service teams work together to deliver a reliable, commercially effective, and customer-centred online experience. Qualifications Bachelor’s degree in Business, E-commerce, Marketing, Digital Commerce, Information Systems, Retail Management, Technology, or a related field.MBA, master’s degree, executive education, or relevant digital-commerce certification is an advantage.Significant senior-level experience in e-commerce, online retail, digital commerce, marketplace management, digital-product leadership, or commercial strategy.Proven experience developing and executing digital-commerce strategies that deliver revenue growth, customer acquisition, conversion improvement, and retention.Strong understanding of e-commerce business models, online merchandising, digital marketing, pricing, promotions, fulfilment, payments, customer service, and marketplace operations.Experience managing owned e-commerce sites, online marketplaces, mobile-commerce experiences, direct-to-consumer channels, or omnichannel retail platforms.Knowledge of commerce platforms such as Shopify, Adobe Commerce, Salesforce Commerce Cloud, BigCommerce, WooCommerce, SAP Commerce, or comparable solutions.Experience defining commerce-platform roadmaps, integration requirements, user journeys, feature priorities, and digital-product improvements.Strong understanding of e-commerce metrics, including traffic, conversion rate, average order value, cart abandonment, customer acquisition cost, lifetime value, repeat purchase, and margin.Experience using web analytics, customer data, business-intelligence tools, experimentation, and performance reporting to guide commercial decisions.Ability to lead cross-functional teams across Technology, Product, Marketing, Merchandising, Operations, Supply Chain, Finance, and Customer Service.Experience managing digital-commerce budgets, agencies, platform providers, marketplaces, technology vendors, and strategic partners.Strong awareness of online payments, fraud prevention, data privacy, cybersecurity, consumer protection, and digital-commerce compliance.Excellent strategic-thinking, commercial judgement, stakeholder-management, communication, negotiation, and executive-presentation skills.Experience in retail, consumer goods, marketplaces, travel, financial services, SaaS, direct-to-consumer, or another relevant digital-commerce environment is an advantage.