Technical Product Marketing Manager - AIoT

Location: Taipei or Hsinchu, Taiwan General Summary Realtek's Ameba AIoT product line delivers Wi-Fi/BT MCU and edge-AI SoCs used in smart home, security, industrial, and connected consumer devices worldwide.We are looking for a Technical Product Marketing Manager to define product differentiation, develop system-level solutions and reference designs, and drive adoption across our developer ecosystem and mass market business.We need someone who has worked hands-on with MCU, CPU, or embedded platforms — as an R&D engineer, application engineer (AE/FAE), or technical support engineer — and has since moved into product marketing or product management. A purely commercial or marketing background is not a fit. Key Responsibilities Product Differentiation and System Solution Development. Identify where Ameba's silicon and software capabilities create advantage against alternatives, and advance those differentiation concepts into working system-level solutions — defining target use cases and system architecture, integrating silicon, software, AI models, and third-party components, and working with engineering to complete technical validation and cost assessment — then turning them into reference designs.Business Development and Design-Win. Identify and pursue target customers and applications, engage them directly on both technical and commercial fit, and drive opportunities from evaluation through design-win to revenue. Partner with sales and FAE teams to convert reference designs into production adoption.Ecosystem Partnerships. Build and manage relationships with AI platform providers, cloud service providers, and AI-native IDE vendors to ensure Ameba's development tooling is present where developers already work. Drive listing, integration, and co-marketing across major developer tool platforms and directories.Mass Market Go-to-Market. Establish the commercial motion for reaching a long tail of customers across IoT vertical markets — segment prioritization, demand generation and conversion, and the operating rhythm that sustains it.Market and Segment Strategy. Identify and prioritize high-opportunity segments such as industrial IoT, machine vision, and AI-enabled consumer devices. Build the competitive positioning, TAM analysis, and product requirements that guide both GTM investment and roadmap input.Developer Marketing and Community. Own Ameba's developer-facing presence — product web experience, technical content, structured online training, and regular publication across high-traffic developer channels — and drive third-party marketing collaborations. Minimum Qualifications Bachelor's degree or above in Electrical Engineering, Electronics, Computer Science, or a related engineering discipline.3+ years of hands-on engineering or field technical experience with MCU, CPU, or embedded platforms — as an R&D engineer, application engineer (AE/FAE), or technical support engineer. This means work you performed yourself: embedded software or driver development, SDK work, board bring-up, system integration, or frontline customer debug.5+ years in product marketing or product management for semiconductor, embedded, or developer platform products, including experience with AI or edge AI products — such as computer vision, voice and audio AI, or on-device model deployment.Demonstrated ownership of a product or solution from definition through launch — writing requirements, making trade-off decisions across performance, cost, and schedule, working with engineering through development, and carrying it to customers.Demonstrated ownership of a go-to-market program from strategy through execution — for example, launching a product line into a new segment, building a partner or ecosystem program from scratch, or growing developer adoption of a technical platform, with measurable results.Professional working proficiency in English, both written and verbal. Preferred Qualifications Product marketing experience with wireless SoCs, MCUs, CPUs, or edge AI silicon.Experience writing product requirement documents (PRD/MRD) or owning a product roadmap for silicon or embedded products.Track record of leading system-level solution or reference design projects, from concept through technical validation to customer adoption.Experience acting as the technical authority in customer meetings — presenting architecture, answering design questions, and resolving technical objections.Experience building or growing a developer community around a technical platform — documentation, tooling, forums, open-source presence, or training programs.Familiarity with AI technologies and developer tooling — machine vision, CNN-based model applications, as well as LLM-assisted coding, agent frameworks, or AI IDEs — and how developers adopt them.Experience with cloud marketplace or platform partnerships, including listing and co-marketing motions.