eCommerce Performance Web Designer

About the job Location: (European time zones preferred) Role Type: Full Time Role: eComm Performance Web Designer Team: Design About SerlinoLab We're SerlinoLab — a fast-growing Italian skincare brand for men, formulated in an Italian lab and sold DTC online across Italy and the US. That combination is rare: Italian brand craft and real product heritage, paired with US-scale DTC growth. We're a startup in every sense — we move fast, we stay flexible, and we're growing 700% year over year. 200,000+ satisfied customersBest seller on Amazon Italy in our category4.5 average on Trustpilot with 1,000+ reviews30%+ of customers come back and buy againOn track to reach €30M this yearBootstrapped and profitable — no investors, no board. Decisions are made by two founders, fast. About the Role We’re looking for a Performance Website Designer to own the full visual and UX experience of our DTC storefront — PDPs, landing pages, and the site as a whole. This isn't just a testing role. You'll be part of a three-person pod — a CRO Specialist, you, and a Developer — shipping landing pages and test variations at speed to keep pace with our ad angles. You’ll take ownership of elevating both our websites to a premium standard that matches where the brand is headed, and then kept there — continuously refined and modernized, whether or not a CRO test happens to be running that week. We move at startup speed: fast decisions, fast shipping, high standards throughout. You'll need to have come from eCommerce — ideally beauty, supplements, or a similarly fast-moving vertical — somewhere design was expected to perform, not just look good. You'll design every PDP, landing page, and site-wide element in Figma. Our Art Director sets the brand guidelines, our Developer builds exactly what you design, and our CRO Specialist tells you what to test. Your job is to make sure everything you touch is both beautiful and built to convert — and that the site never stops getting better. In short, as a performance eCommerce web designer, you need to be someone who not only understands how to make something pretty, but how to make it sell - you’ll understand how to make design convert. Core Responsibilities You will be responsible for: Partnering with our CRO specialist as a two-person unit - they bring the hypothesis, you bring the design, together you get it in front of the developer to build and ship.Designing new landing pages mapped to whatever ad angles and audiences we're actively running - this week's angles, not last month's.Constantly testing and iterating on existing pages - nothing sits untouched just because it's "good enough".Leading the full site refresh - bringing the storefront up to a level that actually looks like a €30M brand, not a two-year-old startup.Producing landing-page-specific visual assets when a test calls for it, using the Art Director's brand kit as your foundation - general ad creative and statics sit with our Graphic Designer, this is about what lives on the page itself.Keeping every page and every touchpoint on-brand and consistent. Who You Are You've built landing pages before and understand how design choices affect conversion — you can partner cleanly with a CRO lead on testsYou've also owned a website end-to-end, not just individual pages, and know what it takes to bring a site up to a premium, cohesive standardStrong eye for premium, cohesive branding — everything you touch looks like it belongs to the same brandFast. You move at the pace of a high-performing startup without dropping qualityDriven to keep improving the site even when there's no active test running — you don't wait to be told the homepage looks datedComfortable taking full ownership of a process, person, or outcome — and you don't let things fall through the cracksOrganised, self-driven, and professional in how you manage time, relationships, and executionComfortable working exclusively in Figma, handing off clean, developer-ready files Nice To Haves Italian is a plus but not required - localisation is handledThis role is a remote role and the appointment will be made on an independent contractor basis. Work Eligibility & Location What We Offer Competitive compensationFully remote role with flexible working hoursWork with a fast-growing, international DTC brandCollaborative, supportive team culture Application Process Portfolio reviewInterview with HOD or Co-FounderPaid Trial TaskInterview with Co-Founder Sound like you? Apply here