SEO Analyst

About Us insightsoftware is a global provider of reporting, analytics, and performance management solutions that unlock the potential of business data and transform the way finance and data teams operate. We empower leaders from over 32,000 organizations to make timely and intelligent decisions. Our comprehensive solutions span Financial Planning and Analysis (FP&A), Controllership, and Data and Analytics. We deliver finance teams the insights required to navigate any economic climate and drive greater financial intelligence, while increasing productivity, visibility, accuracy, and compliance. Learn more at insightsoftware.com. Job Description Reporting to the VP of Digital, this role will support content SEO, reporting and analytics, technical SEO execution, and ongoing website optimization efforts tied to a large-scale website modernization and migration initiative. This is a highly collaborative role embedded within the Web Operations organization and partnering closely with Content, Product Marketing, Digital Marketing, Development, and Design teams. The ideal candidate is analytical, detail-oriented, and comfortable operating in a fast-moving enterprise environment where priorities evolve and cross-functional coordination is critical. What You’ll Do Content SEO & Optimization Conduct keyword research to support content creation, optimization, and product alignment initiativesBuild SEO content briefs including target keywords, search intent, content structure recommendations, and internal linking opportunitiesAudit existing content for optimization opportunities, cannibalization, thin content, and keyword driftSupport TOFU and MOFU content planning aligned to business priorities and product taxonomyOptimize and score content using SEO optimization tools such as ClearscopePartner with Product Marketing and Content teams to validate content opportunities before production SEO Analytics & Reporting Build and maintain recurring SEO dashboards and reporting in GA4, Google Search Console, Looker Studio, or Power BIMonitor keyword rankings, organic traffic trends, CTR, impressions, and conversion performanceAnalyze traffic fluctuations and identify potential causes including algorithm changes, migration impacts, and seasonalityConnect organic search performance to pipeline and conversion outcomesPresent findings and recommendations in clear, business-friendly language Technical SEO Support Conduct technical SEO audits using tools such as Screaming Frog and SitebulbIdentify and troubleshoot crawl, indexation, canonical, redirect, and hreflang issuesSupport migration QA and redirect validation efforts across web propertiesAssist with structured data and schema markup implementation in partnership with development teamsMonitor Core Web Vitals and communicate recommendations to technical stakeholders Cross-Functional Collaboration Work closely with Web Operations, Development, Design, Content, and Product Marketing teams on SEO initiativesManage SEO-related tasks and workflows through WrikeCommunicate SEO recommendations and technical requirements clearly across technical and non-technical teamsSupport broader AI search visibility and Answer Engine Optimization (AEO) initiatives as the organization evolves its search strategy What We’re Looking For Required Qualifications 3-5 years of hands-on SEO experience in a B2B, SaaS, or enterprise environmentStrong experience with content SEO, keyword research, and content brief developmentExperience using GA4 and Google Search Console for SEO reporting and analysisFamiliarity with SEO tools such as Semrush, Ahrefs, Screaming Frog, and ClearscopeAbility to translate SEO data into actionable business insightsStrong organizational skills with the ability to manage multiple priorities independently Preferred Qualifications Experience supporting enterprise website migrations and redirect validationFamiliarity with Looker Studio or Power BI reportingUnderstanding of technical SEO concepts including canonicals, hreflang, schema markup, and crawl optimizationExperience working within multi-brand or multi-product organizationsExposure to modern CMS or JAMstack environments such as Astro, Storyblok, or VercelFamiliarity with AI search visibility and Answer Engine Optimization (AEO) conceptsExperience using project management platforms such as Wrike The salary range in United States of America for this position is 65,000.00 to 81,000.00 USD Annual. Your specific offer within this range will be determined by your skills, experience, and qualifications. For non-sales roles, you may be eligible for a bonus. For sales roles, this range includes a commission target. We are committed to pay transparency and fair compensation practices. If you have questions about our compensation approach, please don't hesitate to ask during the interview process. Additional Information All your information will be kept confidential according to EEO guidelines. Learn more about our high-energy, high-performance global team: Work With Us insightsoftware About Us: Hear From Our Team Background checks are required for employment with insightsoftware, where permitted by country, state/province. At insightsoftware, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law. We are proud to be an equal opportunity workplace.