Marketing Automation Specialist

Why Valtech? We’re the experience innovation company - a trusted partner to the world’s most recognized brands. To our people we offer growth opportunities, a values-driven culture, international careers and the chance to shape the future of experience. The opportunity We are looking for a Marketing Automation Consultant to join our global team of 6,000 professionals in more than 60 offices worldwide. As our newest member of the MarTech team, you’ll be spearheading our efforts within Marketing Automation and AI, empowering marketing teams worldwide. Within the Martech team, we take care of streamlining processes across marketing and sales, automate manual workflows, and set up measurement tools that generate actionable insights. We manage an ecosystem of 19 products that together, contribute to 100M€ in marketing-won revenue for Valtech. The tech stack covers our website and marketing automation, our event platform, and the integrations with our ad channels. The ecosystem is designed for lead conversions and talent acquisition; integrating with our CRM platform for leads and our ATS for talents. Our current challenges include global compliance, data movement and synthesisation, and dashboarding/visualization for data-driven decision-making. E.g CAC, ARR. We are proud of: The work we do and the innovation we drive Our values of share, care and dare A workplace culture that fosters creativity, diversity and autonomy Our borderless, global framework, which enables seamless collaboration The role As a Marketing Automation Specialist, you’ll manage the day-to-day database and marketing activities of Valtech by addressing incoming requests and delivering roadmap items. This typically translates to being responsible for: Role responsibilities Creating, optimizing, and deploying marketing automation campaigns with a focus on database growth and lead nurturing Implement sophisticated workflows across tools and platforms Evaluation of campaign effectiveness using a mix of tools and platforms Ensuring the data accuracy of our database and dashboards Ensuring the hygiene of our database by understanding and upholding legal requirements and best practices Use advanced segmentation and personalization techniques for higher conversion rates, improved customer journeys, and increased revenue Implementing effective A/B testing for data-driven decision-making Communicating and coordinating with stakeholders across the globe to deliver requests and roadmap items Must have qualifications To be considered for this role, you must meet the following essential qualifications: At least 3 years of experience working on the Marketo marketing automation platform Advanced knowledge and experience in Salesforce CRM Loving for complex details – you enjoy the process of sifting through data, logs, or system configuration to find the root cause of a problem Upper-Intermediate English level Accountability, strong communication, collaboration, and time-management skills Strong desire to learn more about business every day Nice to have qualifications If you’re familiar with any of the tools and platforms (Optimizely Content Marketing Platform; LinkedIn Recruiter; Linked In Sales Nav; Typeform; Optimizely CMS and Experimentation; Google Analytics; Hootsuite; TwentyThree; Bynder; Supermetrics; BigQuery; Power BI) If you do not meet all the listed qualifications or have gaps in your experience, we still encourage you to apply. At Valtech, we recognize that talent comes in many forms, and we value diverse perspectives and a willingness to learn. Commitment to reaching all kinds of people We design experiences that work for all kinds of people - and that starts with our own teams. At Valtech, we’re intentional about building an inclusive culture where everyone feels supported to grow, thrive and achieve their goals. No matter your background, you belong here. Explore our Diversity & Inclusion site to see how we’re creating a more equitable Valtech for all. The benefits Private health insuranceWe hope you will never need it, but nevertheless, we offer private health insurance to all our employees. Education programWe never stop learning, that’s why we offer our employees an educational program with training and certification. Wellbeing programWe all deserve to live a healthy and well-balanced life. It's not an option, it's a necessity! Free beveragesEnjoy free coffee, drinks, and snacks at work, or join one of our famous company dinners. EventsWe enjoy spending time together, not only at work. Ski trips, carting, laser-tag, wine tasting, picnics, cooking classes… you name it – we’ve done it! There are plenty of cool events to join and to get to know your colleagues. Competitive conditionsBesides a competitive salary and 24 days of vacation, you will join annual company events with the whole team. Challenging projectsReady for a challenge? We guarantee you'll find challenging projects at Valtech! Cool colleaguesWhat's the most important thing in a job? Cool colleagues with whom you spent most of the time during the week. We have a lot of them! Honest feedbackHonesty, openness and respect are among our core values. We encourage an open feedback culture in order to build trust and grow together. Your application process Once you apply, our Talent Acquisition team will review your application. Your CV should cover key information on relevant experiences and expertise. We do not require information such as age, gender, marital status, or a headshot in your application. We review all candidates based on skills, experience, and potential. ⚠️ Beware of recruitment fraud! We are committed to inclusion and accessibility. If you need reasonable accommodations during the interview process, please either indicate it in your application or let your Talent Partner know. About Valtech Valtech is the experience innovation company that exists to unlock a better way to experience the world. By blending crafts, categories, and cultures, we help brands unlock new value in an increasingly digital world. At the intersection of data, AI, creativity, and technology, we drive transformation for leading organizations, including L’Oréal, Mars, Audi, P&G, Volkswagen Dolby, and more. At Valtech, we don’t just talk about transformation. We make it happen. Our people are the heart of our success, and we foster a workplace where everyone has the support to thrive, grow and innovate. Are you ready to create what’s next? Join us.