Lead Marketing Manager - Partner Campaigns

About Us: At Booking.com, data drives our decisions. Technology is at our core. And innovation is everywhere. But our company is more than datasets, lines of code or A/B tests. We’re the thrill of the first night in a new place. The excitement of the next morning. The friends you encounter. The journeys you take. The sights you see. And the memories you make. Through our products, partners and people, we make it easier for everyone to experience the world. Leadership/Team Quote: The Partner & Industry Marketing track is part of the Brand Department within the wider Marketing organisation at Booking.com. We influence how our partners and the wider travel industry think, feel and engage with Booking.com, so that partners choose to work with us, stay with us and grow their businesses with us over the long term. We work across Booking.com’s partner ecosystem, including accommodation, demand partnerships, connectivity, technology, transport and industry partners. Through our campaigns, content, communications, partner acquisition programmes and partner experience work, we build trust, strengthen preference and demonstrate the value of working with Booking.com. We combine audience insight, creativity and business understanding to create meaningful experiences that support both our partners and Booking.com’s growth. Role Description: As a Partner & Industry Marketing Campaign Manager, you will lead integrated marketing campaigns for Booking.com’s B2B partner audiences. You will connect business priorities and partner needs to clear strategies, compelling propositions and coordinated channel plans across paid, owned and earned channels. From defining the opportunity through to measuring impact, you will bring together cross-functional teams and external partners to deliver high-quality campaigns that support brand, engagement and commercial objectives. This role is suited to someone who combines strategic and commercial thinking with strong campaign management and executional discipline. Key Job Responsibilities and Duties: Translate business priorities, partner needs and audience insights into clear campaign strategies, objectives and propositions. Lead integrated campaigns from scoping and briefing through to planning, delivery, close-out and impact analysis. Consolidate channel plans into a coherent approach across paid, owned and earned channels, ensuring each channel has a clear role. Develop and manage project plans covering milestones, deliverables, dependencies, risks, budgets and resources. Coordinate creative, copy, media, channel, Marketing and external agency contributors to deliver joined-up campaigns on time and within budget. Build stakeholder alignment, navigate governance and approval processes, and communicate decisions, progress, responsibilities and risks clearly. Define meaningful brand, behavioural, engagement and commercial KPIs; use data and learnings to optimise campaigns and improve future ways of working. Qualifications & Skills: At least five years of experience in a relevant marketing role, ideally within a global organisation or international business. Proven experience developing, delivering and evaluating integrated or multichannel marketing campaigns. Experience leading complex projects involving multiple teams, stakeholders, markets, channels or external partners. Strong strategic and commercial thinking, with the ability to connect partner or audience needs to business outcomes. Excellent organisational and project management skills, including managing priorities, timelines, budgets, dependencies and delivery details. Strong stakeholder management and communication skills, with the confidence to work collaboratively with diverse and senior stakeholders. Ability to use data and insights to make sound decisions, create clear strategies and actionable plans, and work independently in ambiguous or changing environments. B2B marketing experience is a plus. Benefits & Perks - Global Impact, Personal Relevance: Booking.com’s Total Rewards Philosophy is not only about compensation but also about benefits. We offer a competitive compensation and benefits package, as well as unique-to-Booking.com benefits which include: Annual paid time off and generous paid leave scheme including: parent, grandparent, bereavement and care leave Hybrid working including flexible working arrangements, and up to 20 days per year working from abroad (home country) ·Industry-leading product discounts of up to 1,400 per year for yourself, including automatic Genius Level 3 status and Booking.com wallet credit Benefits must be verified and edited to align with the applicable location before publication. Inclusion at Booking.com: Inclusion has been a core part of our company culture since day one. This ongoing journey starts with our very own employees, who represent over 140 nationalities and a wide range of ethnic and social backgrounds, genders and sexual orientations. Take it from our Chief People Officer, Paulo Pisano: “At Booking.com, the diversity of our people doesn’t just build an outstanding workplace, it also creates a better and more inclusive travel experience for everyone. Inclusion is at the heart of everything we do. It’s a place where you can make your mark and have a real impact in travel and tech.” We ensure that colleagues with disabilities are provided the adjustments and tools they need to participate in the job application and interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Application Process: · Let’s go places together: How we Hire · This role does not come with relocation assistance. Booking.com is proud to be an equal opportunity workplace and is an affirmative action employer. All qualified applicants will receive consideration for employment without regard to Pre-Employment Screening If your application is successful, your personal data may be used for a pre-employment screening check by a third party as permitted by applicable law. Depending on the vacancy and applicable law, a pre-employment screening may include employment history, education and other information (such as media information) that may be necessary for determining your qualifications and suitability for the position.