Summary
✨ AI‑Generated
A marketing leadership position responsible for planning and executing multi-channel strategies, improving customer acquisition and retention, and aligning marketing activities with business goals.
Highlights
Leadership role owning integrated marketing strategy, customer growth channels, and data-driven decision making.
Description
Are you a strategic marketing leader who thrives on owning the full customer funnel from brand to performance to retention?
Our client is one of Australia's fastest-growing fashion and eCommerce brands, known for its bold identity and loyal customer base.
As they scale, they're looking for a Marketing Director to own the planning, orchestration and governance of marketing activity across every channel.
Reporting to the CMO, you'll translate commercial and brand objectives into an integrated, channel-neutral marketing and media plan — and drive it end-to-end.
You'll directly own performance and retention channels (paid media, search, affiliates, email/CRM and social), while working closely with Brand, eCommerce, Buying and Creative to ensure everything ladders up to one plan.
This is a role for someone who can build a plan, defend the trade-offs in it, and turn data into decisions.
What you'll own:
The integrated marketing and media plan - annual, quarterly and campaign levelChannel mix, budget split and flighting across a $10M+ annual budgetA structured test-and-learn agenda that compounds performance over timeFull-funnel measurement - CAC, MER, ROAS, LTV as the single source of truth on marketing performanceA team of channel specialists, including a Paid Search Specialist, Digital Marketing Coordinator and Email/CRM LeadWhat you'll bring:
Extensive marketing experience, including planning and orchestrating multichannel activity at a senior levelProven ownership of a marketing budget and media plan of $10M+ annuallyExperience leading and developing a team of channel specialistsStrong grasp of marketing measurement - attribution, incrementality, blended metricsRetail, fashion or high-volume eCommerce experience highly regarded
This is a rare opportunity to step into a business with real scale, a strong brand, and a leadership team that backs its marketing function.
If you're ready to own the full funnel and shape where the brand goes next, we want to hear from you.
Apply now.
Confidential enquiries welcome.
