Head of Ecommerce

About Us Avenir Collective. Building the future of beauty, personal care and lifestyle brands. We acquire and scale high-potential consumer brands, bringing together the capital, people and operating expertise to turn strong brands into enduring businesses. Our difference is that we are operators, actively managing our brands and providing the capabilities, infrastructure and expertise they need to scale, while preserving the product, purpose and consumer connection that make each brand special. We’re building a connected house of brands where great people, brands and ideas come together. If you’re excited by building businesses, solving problems and working with a collaborative, entrepreneurial team, we’d love to hear from you. Your role at a Glance We are seeking a commercially driven, strategic, and hands-on Head of eCommerce to own and scale all our owned digital commerce direct-to-consumer channels and emerging platforms within the beauty and personal care space. This role is accountable for end-to-end direct to consumer eCommerce performance, owning revenue, margin, and customer growth across all relevant channels. You will lead a small, high-performing international team (2–3 individuals), and partner closely with the wider Commercial and Brand & Growth teams to deliver a cohesive, high-impact omnichannel strategy. You will set the direction for digital trading, define the optimisation roadmap across acquisition, conversion, and retention, and ensure our platforms, partners, and capabilities are built to scale. This is a high-impact global leadership role suited to someone who thrives in a fast-moving, entrepreneurial environment and is equally comfortable setting strategy and getting into the detail to drive performance. Location & Flexibility Full-time, permanent role based at our modern office in Holborn, London40 hours per week, 9am to 6pm with a one-hour lunchThis position is hybrid, with the expectation to go to the office 3 days per week Key Responsibilities eCommerce Strategy & Performance Own end-to-end global eCommerce performance across DTC and digital channels, including revenue, margin, and P&LSet and deliver a comprehensive global eCommerce growth strategy aligned to overall business objectivesLead forecasting, budgeting, and trading principles across pricing, promotions, and profitability for DTC and digital channelsDrive improvements in conversion, AOV, and customer lifetime value Digital Trading & Customer Experience Oversee the digital trading calendar globally, ensuring best-in-class execution across launches, campaigns, and site merchandisingOwn the end-to-end customer journey, identifying opportunities to strengthen brand equity and customer relationships through first-party channelsLead CRO initiatives including testing across site, product pages, and checkout Growth, Marketing & Retention Own performance across acquisition and retention channels, including paid media, paid social, email and mobileOptimise budgets, channel mix, and lifecycle strategy to maximise ROI, CAC efficiency, and LTVIdentify and scale new growth opportunities and channelsManage creative partners to develop and optimise high-performing paid creative, in close partnership with Brand, balancing commercial performance with strong brand consistency and identity Platform, Data & Optimisation Own the Shopify ecosystem and eCommerce tech stack, ensuring scalability and performanceLead reporting, forecasting, and performance tracking, translating data into clear commercial actionsIdentify and implement new tools, automation, and technologies to drive efficiency and growth Team & Cross-Functional Leadership Lead and develop a high-performing DTC eCommerce team (2–3 individuals), setting clear priorities and accountabilityManage external partners and agencies supporting owned channel growthPartner with Commercial, Marketplace, Merchandising and Brand & Growth teams to align trading with overall business and brand objectivesAct as the eCommerce lead across the business, influencing cross-functional decisions and direction About the Ideal Candidate 8 + years of proven experience scaling revenue profitably through DTC eCommerce channels, ideally within beauty, skincare, personal care, or similar consumer categoriesA history of owning and delivering to revenue and P&L targetsExperience managing and developing small, global high-performing teamsDeep understanding of Shopify and the broader digital commerce ecosystem, with experience across or exposure to marketplaces, DTC, and emerging digital commerce channelsStrong experience across performance marketing, CRM, and conversion optimisationAbility to operate at both strategic and hands-on levelsStrong analytical capability with a data-driven approach to decision-makingExperience working cross-functionally in fast-paced, high-growth environmentsConfident stakeholder management, including senior leadershipEntrepreneurial mindset with a bias for action and ownershipExperience managing creative partners and agencies to deliver high-performing paid creative, with a strong understanding of how creative, brand, media and trading work together to drive growth Perks & Benefits Salary: £90,000 to £100,000 GBP per year30 days holiday + 8 UK bank holidaysPension contribution Scheme – 5% from you, 3% from us.Private Medical Insurance – Includes travel, vision & dental (Vitality)Work from Abroad – One month per year, anywhere in the worldBonus Scheme – Discretionary bonus, based on individual and company performanceMental Health Support – Free, confidential therapy via SpillFlexi-Fridays – Finish early one Friday per monthAvenir Events – Quarterly meetups, celebrations & socialsVibrant Office – Runway East, Bloomsbury Avenir Collective is proud to be a disability-committed employer registered in the UK. If you identify as having a disability and meet all of the criteria set out in the job description, we would like to support you through the interview stage. We celebrate diversity and are committed to creating an inclusive work environment where all employees and applicants can flourish. Note: By submitting your application to join our talent pool, you consent to the collection and processing of your personal data in accordance with our privacy policy.