Web Developer, Digital Marketing

About the Position We’re looking for a hands-on Web Developer to take ownership of Equiton’s growing portfolio of public-facing websites and digital campaign experiences. Working within the Digital Marketing team, you’ll build, maintain and continuously improve our WordPress websites, landing pages and lead-generation experiences. You’ll translate marketing objectives, brand guidelines and design concepts into responsive, accessible and high-performing web experiences that support investor engagement and business growth. This role is ideal for someone who enjoys owning and optimizing marketing websites rather than building software products. It isn’t a “build it and forget it” position—you’ll be actively involved in website performance, user experience, analytics, testing and ongoing improvements. This is an in-office position based in Burlington, ON. Key Responsibilities Build, update and maintain Equiton’s WordPress websites, landing pages and campaign-specific digital experiences Create and customize pages, templates and reusable Gutenberg blocks using HTML, CSS and JavaScript Ensure websites are responsive, accessible, visually consistent and optimized across browsers and devices Monitor and optimize site performance, including Core Web Vitals, page speed, technical SEO, uptime and overall site health Build and maintain lead-capture forms and conversion-focused landing pages Connect website experiences with CRM, email marketing, analytics and marketing-automation platforms Implement and maintain website tracking through Google Analytics 4 and Google Tag Manager Troubleshoot website issues, plugin conflicts, broken functionality and cross-browser inconsistencies Partner with Marketing and Design to turn campaign briefs and design mockups into polished digital experiences Support A/B testing and conversion-rate optimization initiatives Monitor website performance and recommend ongoing improvements based on data, user behaviour and emerging best practices Monitor website security and governance, including WordPress core and plugin updates, vulnerability monitoring, access management, backups and coordination with IT and external hosting partners. What You Bring 3+ years of hands-on web development experience, ideally within a marketing team, agency or brand environment Strong proficiency in HTML, PHP, CSS and JavaScript Experience developing and customizing WordPress themes, templates and Gutenberg blocks, with working knowledge of PHP and WordPress development standards Ability to evaluate, configure and troubleshoot plugins while minimizing unnecessary dependencies and plugin bloat Experience building responsive websites, landing pages and lead-capture forms Working knowledge of technical SEO, website performance and web accessibility standards Hands-on experience with GA4, Google Tag Manager, dataLayer, conversion tracking, UTM parameters, pixels, form tracking, consent/cookie management, cross-domain tracking and troubleshooting attribution Experience testing and troubleshooting websites across browsers and devices Ability to work from design mockups, brand guidelines and campaign briefs Strong attention to detail, problem-solving skills and the ability to manage multiple priorities Clear communication skills and a collaborative working style Nice to Have Experience working with CRM and marketing-automation platforms such as HubSpot, Salesforce or Mailchimp Familiarity with Figma or Adobe Creative Suite and the ability to make basic adjustments to digital assets Understanding of conversion-rate optimization and A/B testing principles Experience supporting websites within financial services, real estate or another regulated industry The expected annualized base salary range for this position is $75,000 to $85,000 plus a discretionary bonus. The actual base salary offered will take into consideration factors including, but not limited to, the individual’s skill, experience, and relevant education or training. About Us Founded in 2015, Equiton is one of Canada’s fastest-growing private equity firms, helping Canadians build wealth through high-quality real estate investments. Our mission is to make private real estate accessible to more Canadians, and our team is the driving force behind our success. Follow us on LinkedIn Visit our Website Explore #LifeAtEquiton Why Equiton? Our culture is built on integrity, accountability, and innovation. We empower our team to take initiative, think independently, and grow personally and professionally. To learn more about our core values, click here. Our Commitment to Diversity, Equity & Inclusion We’re an equal opportunity employer committed to building a diverse, inclusive, and accessible workplace where everyone feels valued and supported. If you need accommodation during the hiring process, please let us know. We’re happy to help. Only those selected for an interview will be contacted. Please note that at present, legal eligibility to work in Canada is a prerequisite for this role. Artificial Intelligence As part of our recruitment process, we may use artificial intelligence (AI) tools to support activities such as resume screening, interview scheduling, note-taking, and candidate evaluation. AI-assisted tools are used to help improve efficiency and consistency; however, all hiring decisions are made by qualified members of our hiring team. We are committed to ensuring a fair, inclusive, and human-centered recruitment process.