Senior Advertising and E-Commerce Product Analyst

Company Description Software Mind develops solutions that make an impact for companies around the globe. Tech giants & unicorns, transformative projects, emerging technologies and limitless opportunities – these are a few words that describe an average day for us. Building cross-functional engineering teams that take ownership and crave more means we’re always on the lookout for talented people who bring passion and creativity to every project. Our culture embraces openness, acts with respect, shows grit & guts and combines employment with enjoyment. Job Description Project – the aim you’ll have On behalf of our client from the media sector, we are looking for a proactive and analytical person who wants to develop e-commerce products and solutions that combine advertising, content and online sales. Join an organization that builds its products based on data and modern technologies. Your main goal will be to deliver business insights, purchase path analyses and recommendations that support the development of innovative products guiding users from inspiration to purchase. You will work with the Product, Sales, AdTech and IT teams, as well as e-commerce partners, to optimize users' shopping experience and maximize revenue from e-commerce solutions. Prior experience in the retail industry is not required; we value curiosity and a willingness to learn. Role – How You’ll Contribute Analyze the performance of e-commerce products and the full user journey, from ad exposure or content interaction to purchaseDefine and monitor key metrics (CTR, Add-to-Cart Rate, Product Click Rate, Conversion Rate, ROAS, AOV) and identify conversion barriersAnalyze the performance of advertising products (video, display, programmatic, retail media) and their impact on e-commerce salesBuild dashboards and reports for product, sales and management teams, automate reporting and monitor data qualityDesign and analyze A/B tests covering purchase paths, product presentation, e-commerce formats and UX/UI changesCombine advertising, analytics, transactional and behavioral data to build attribution models, user segmentation and measurement frameworks for commerce media and retail mediaIdentify trends, anomalies and revenue growth opportunities, and turn them into business recommendations Qualifications Expectations – the experience you need Strong proficiency in SQL and the ability to independently write complex analytical queriesExperience in analyzing e-commerce, product or digital marketing dataAbility to formulate business recommendations based on dataKnowledge of the fundamentals of statistics, data analysis and methods for measuring digital product performanceExperience with e-commerce/retail projectsExperience in user behavior analysis and conversion rate optimizationUnderstanding of marketing attribution and customer journey analyticsVery good command of Polish, both spoken and written (required) Additional Skills – The Edge You Have Knowledge of Google Analytics 4, BigQuery and BI tools (Power BI, Looker Studio, Tableau)Experience in analyzing A/B tests and product experimentsFamiliarity with advertising platforms (Google Ad Manager, AdOcean, DSP/SSP)Knowledge of Python or R for analysis automation and data modeling Additional Information What We Offer Flexible and remote cooperation optionsInternational projects with leading global clientsTravels related to international projectsNon-corporate atmosphereAccess* to language classesAccess* to knowledge-sharing initiativesAccess* to private healthcare and life insuranceAccess* to multisport cardThe availability and terms of individual benefits may vary depending on the chosen form of cooperation.#WORLD