Vendor Marketing Manager

Are you interested in leading multi-vendor go-to-market strategies and driving measurable pipeline, revenue, and customer engagement through integrated, data-driven marketing initiatives?Do you thrive on collaborating with sales and vendor stakeholders while owning end-to-end campaign execution and optimizing marketing investments for maximum ROI and business impact?Are you keen to be part of a global IT company that strives to build a diverse and inclusive culture of equal opportunities? Practical Information: Location: Amsterdam, Netherlands | Reports to: Regional Marketing Lead for UKI & Benelux | Work Arrangement: Hybrid | Visa Requirements: Valid working visa for Netherlands | Language Requirements: fluent/professional Dutch and English, written and verbal We are looking for a commercially driven Multivendor Marketing Specialist to lead and execute go-to-market strategies across key vendors. In this role, you will build and deliver integrated, vendor-led marketing plans that drive pipeline, revenue, and customer engagement, while ensuring strong alignment between vendor priorities, regional sales objectives, and customer demand. You will own the end-to-end execution of marketing activities across multiple vendors, act as the primary marketing point of contact for vendor stakeholders, collaborate closely with sales and pre-sales teams, and manage MDF budgets with a strong focus on ROI and measurable impact. Key Responsibilities: Demand Generation & Pipeline Growth: Plan and execute integrated multi-channel campaigns (events, digital, email, webinars, and partner activities) to generate new pipelines, support existing opportunities, and track performance from MQL to revenue impactCross-Functional Collaboration: Collaborate closely with Sales, SDRs, Pre-Sales, Alliances, and Vendors to align marketing activities with key initiatives, ensuring consistent messaging, strong campaign support, and effective use of sales assetsCampaign Execution & Operations: Own end-to-end campaign delivery, including planning, execution, coordination, and reporting, ensuring campaigns are delivered on time, within budget, and with clear performance visibilityEvents & Field Marketing: Plan and deliver high-quality in-person and virtual events, managing logistics, promotion, and follow-up to drive engagement, pipeline generation, and strong customer experience Job Requirements Proven experience in B2B technology marketing, ideally in a vendor or partner ecosystem Experience managing multiple vendors simultaneously Solid understanding of demand generation and pipeline marketing Experience working with sales teams and supporting revenue targets Ability to manage budgets, MDF, and report on ROIStrong project management and stakeholder management skillsDesirable: Experience with VMware, Broadcom, CrowdStrike, cybersecurity, or infrastructure vendors Experience in channel or partner-led marketing Familiarity with CRM and marketing automation tools (g.Salesforce, HubSpot, Marketo) What we offer:   Competitive compensation including base salary and a performance‑based bonusA flexible hybrid working model that supports balance and performanceStrong wellbeing and mental‑health support, including access to coaching and mindfulness offersA rich learning culture with structured development opportunities and an annual training budgetRewarding time‑off benefits, including additional company leave and support during key life eventsMultiple mobility options such as public transport solutions, bike leasingA social workplace with great office facilities and regular team events Company description SoftwareOne is a global provider of software and cloud solutions. With a presence in over 70 countries and more than 12,000 professionals, we help organizations optimize software investments, modernize applications, and unlock the value of cloud, data, and AI. Our people are at the core of everything we do. We enable collaboration across borders, continuous learning, and opportunities to grow in a fast-evolving technology landscape. Whether your focus is on technology, customer success, or business operations, your ideas matter, and your contributions make a difference. Join a global team where you can build your skills, work with leading technologies, and make a real impact for our customers.