Paid Traffic Specialist B2C Ecommerce

PAID TRAFFIC SPECIALIST JOB DESCRIPTION: HARD REQUIREMENT — READ BEFORE APPLYING This is non-negotiable: • European market experience is required. Your relevant experience must come from running paid traffic for the European market only. Non-European experience alone will not be considered.. • B2C experience is required. You must have proven experience running paid traffic for B2C e-commerce businesses selling physical products to consumers.. • B2B, SaaS, lead-generation, wholesale, distributor, or enterprise-only experience is not sufficient unless you also have clear European B2C e-commerce results.. • You must be able to demonstrate European B2C campaign results with real metrics.. • If you cannot clearly prove European B2C paid traffic experience, do not apply.. Non-Negotiable Platform Competencies You must be competent in all of the following: Google Ads • Performance Max (Pmax). • Search campaigns with manual CPC. • Shopping campaigns. • Demand Gen campaigns. • Additional Google Ads formats as needed. Microsoft Advertising • Full range of Microsoft Advertising channels. • Search, Shopping, Audience Network, and related campaign types. Snapchat • Paid traffic campaigns. • Organic Snapchat management. Reddit • Paid traffic campaigns. • Organic Reddit management and community engagement. TikTok • Awareness campaigns. • Traffic campaigns. Core Responsibilities 1. Paid Traffic Strategy — European B2C Only • Build and execute paid traffic strategies exclusively for the European market.. • Target B2C consumers buying new and refurbished smartphones and electronics.. • Adapt messaging, offers, and creative to different European countries and consumer behaviors.. • Ensure campaigns comply with European advertising standards, consumer expectations, and tracking requirements.. 2. Google Ads • Build, manage, and scale Performance Max campaigns.. • Run manual CPC Search campaigns with strong keyword and negative keyword control.. • Manage Shopping campaigns, including product feeds, disapprovals, and feed optimization.. • Execute Demand Gen campaigns across YouTube, Discover, and Gmail.. • Continuously test ad copy, assets, audiences, and bidding strategies.. 3. Microsoft Advertising • Manage the full range of Microsoft Advertising channels.. • Optimize for European audiences and lower CPC opportunities compared to Google.. • Align Microsoft campaigns with Google strategy where relevant.. 4. Snapchat • Manage paid Snapchat campaigns focused on conversions, traffic, and brand consideration.. • Maintain and support organic Snapchat activity where needed.. 5. Reddit • Run paid Reddit campaigns without triggering spam or community backlash.. • Manage organic Reddit presence and engage relevant communities appropriately.. • Understand subreddit targeting, conversation ads, and Reddit-specific creative angles.. 6. TikTok • Manage TikTok Awareness and Traffic campaigns.. • Create or direct briefs for native-feeling TikTok creatives that stops the scroll.. • Optimize for top-of-funnel performance and qualified traffic to ReMobileTech.. 7. Tracking, Data & Optimization • Set up and maintain conversion tracking using GA4, Google Tag Manager, and platform pixels.. • Monitor ROAS, CPA, CTR, CPC, and conversion rates daily.. • Adjust budgets, bids, audiences, and creatives based on performance data.. • Report on campaign performance by European market, product category, and new vs. refurbished inventory.. Key Performance Indicators (KPIs) • ROAS: Maintain and improve return on ad spend across European B2C campaigns.. • CPA: Reduce cost per acquisition while maintaining volume.. • CTR: Improve click-through rates through consistent creative testing.. • Traffic Growth: Increase qualified traffic from European consumers.. • Market-Level Performance: Improve performance across priority European countries.. • New vs. Refurbished Sales: Support profitable growth across both product categories.. Required Skills & Experience • Proven hands-on experience running paid traffic for European B2C e-commerce.. • Demonstrable experience with Google Ads, Microsoft Ads, Snapchat, Reddit, and TikTok.. • Strong understanding of manual CPC Search, Pmax, Shopping, and Demand Gen.. • Experience managing paid budgets profitably.. • Ability to analyze data and make fast, commercial decisions.. • Strong copy and creative testing instincts.. • Understanding of European consumer buying behavior in the electronics/mobile category.. • Ability to work independently in a remote environment.. Preferred Qualifications • Experience in mobile tech, smartphones, electronics, or refurbished goods.. • Google Ads certifications.. • Experience with multi-country European campaigns.. • Familiarity with GDPR-aware tracking and consent requirements.. How to Apply Please submit your resume and a brief summary of your experience with each of the 5 required platforms to shaz@remobiletech.com : • Google Ads. • Microsoft Advertising. • Snapchat. • Reddit. • TikTok. Your application must explicitly include: 1. Your European market B2C experience.. 2. Specific campaign metrics, such as monthly spend, ROAS, CPA, and markets targeted.. 3. Confirmation that your experience is B2C e-commerce, not B2B or lead generation.. Applications that do not clearly prove European B2C paid traffic experience will not be considered.