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Senior Paid Search Marketing Specialist

Delivery Hero — Germany · Posted ~1 hour ago

Senior Full-time Visa History ✓

Skills

Paid search marketing Performance marketing Campaign management Data analysis Campaign optimization User acquisition User activation Re-engagement Project management Cross-channel marketing UAC Programmatic advertising SEM Paid Social ASA

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Summary ✨ AI‑Generated

Lead high-impact acquisition and lifecycle marketing campaigns across multiple international markets. You will manage campaigns from conception through optimization, use data to uncover growth opportunities, and collaborate with performance marketers, analysts, engineers, and scientists across paid media channels.

Highlights

Senior performance marketing role combining hands-on campaign ownership, large-scale project leadership, data-driven optimization, and collaboration across search, social, app, and programmatic channels.

Description

Job DescriptionWork alongside performance marketers, data engineers & data scientists and be responsible for using data to proactively uncover untapped opportunities, measure & monitor performance, and optimize all aspects of Glovo's marketing efforts. You will work hand in hand with performance leads and you will be responsible for 360 projects, working closely with all channel teams. Having experience managing big projects from scratch is key! THE JOURNEY Take the lead in creating, developing, and optimizing high-impact campaigns for one of Glovo's regions (Africa, EE, Balkans, or SWE).Specialize in driving acquisition, activation, reactivation, and re-engagement through App Campaigns (UAC) and programmatic channels.Bring a hands-on, data-driven approach to daily operations, helping the team tackle challenges and exceed goals.Collaborate with a skilled team of marketers and analysts across Performance Marketing channels, including Paid Social, SEM, ASA, and programmatic, to maximize impact.Own your performance targets and consistently deliver on key metrics to drive growth.Champion excellence in your region by not only hitting targets but also sharing insights and best practices that elevate team performance.Lead continuous optimization efforts through A/B testing and performance analysis, ensuring every campaign is fine-tuned for maximum efficiency.Work cross-functionally with design, local marketing teams, BI, and Martech to craft and execute winning strategies that push campaign performance to the next level.