Senior Digital Marketing Strategist

Job DescriptionKnow the ecosystem. Make the call. As a Senior Digital Marketing Strategist at SQLI Ghent, you turn complex business and marketing challenges into a focused digital strategy. You connect data, performance, content, search, social, websites, CRO, marketing automation, ecommerce and AI - always with a clear view on what will create the most impact. You are the strategic link between our clients and our specialists. You understand the disciplines well enough to challenge their recommendations, connect their expertise and turn separate inputs into one strong direction. You define priorities, trade-offs and investment decisions and translate them into a compelling story that (even not so marketing mature) clients understand, believe in and are ready to invest in. What you will do Uncover the real challenge behind a client briefing. Develop focused digital marketing strategies across the customer journey and funnel. Connect audience, content, channels, platforms, data and technology into one coherent approach. Decide what to prioritise, test, postpone or leave out. Challenge recommendations from performance, data, content, SEO, social, CRO and marketing automation specialists. Translate strategy into realistic scopes, budgets, roadmaps, KPIs and next steps. Build clear, persuasive presentations and lead strategic client conversations. Shape and pitch solutions for existing clients and new opportunities. Stay involved as strategy moves into execution, ensuring the original choices remain intact.