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CRM Lifecycle Lead

Delivery Hero — Germany · Posted ~1 hour ago

Lead Visa History ✓

Skills

CRM lifecycle management Customer activation Customer retention Customer reactivation Communication strategy Personalization Data analysis Project management Customer engagement CRM Marketing automation

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Summary ✨ AI‑Generated

Lead lifecycle communication strategy within a growth-focused CRM team. You will design, execute, and optimize automated communications that activate, retain, and reactivate customers. Using data-driven insights, you will personalize customer interactions, identify new engagement opportunities, and manage complex initiatives from strategy through execution.

Highlights

Lead automated customer lifecycle strategies focused on activation, retention, and reactivation, using data-driven personalization and complex project management to improve engagement and business results.

Description

Job DescriptionJob Ref ID: JR0086173 YOUR MISSION We are looking for someone to join our Customer CRM Lifecycle team within the Growth organization. We are a team dedicated to crafting and implementing long-term automated lifecycle strategies designed to engage users with our app and drive incremental business results. As a CRM Lifecycle Lead, you will be an integral part of a team that thinks big, continuously pushing the boundaries to deliver & improve impactful communication strategies that align with our company’s vision and objectives. THE JOURNEY Craft and optimize communications strategy: Lead the development and execution of the communications lifecycle strategy aimed at enhancing customer activation, retention and reactivation by driving user engagement. Do so, by working on optimizing and personalizing communication based on insights driven through data analysis. This includes continuously exploring new opportunities to enhance customer interactions. Manage complex projects: Take ownership of communication projects from inception to execution. Ensuring deadlines are met and execution set-ups are measurable to gather new insights. You will coordinate with cross-functional teams, manage timelines, and oversee project deliverables. Make decisions based on Data Analysis and Reporting: While not serving as the team's data analyst, you will have to take ownership of the testing framework for new tests, interpret customer data, and generate insights that inform and optimize communication strategies. Excel at Stakeholder Management: Engage and collaborate with various stakeholders across the organization. Navigate conflicts effectively, ensuring that roadmaps are aligned and executed seamlessly across different teams. Prioritize and align strategies to OKRs: Ensure that all communication strategies and tasks for the team are prioritized and aligned with the company’s and team’s OKRs (Objectives and Key Results). Your ability to link day-to-day activities with overarching business goals will be crucial. Adapt and Innovate: Thrive in a fast-paced, ever-changing environment by balancing meticulous attention to detail with the ability to deliver results swiftly. You will be expected to adapt to new challenges and contribute positively to the team dynamic.