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Senior Performance Marketing Specialist

Delivery Hero — Germany · Posted ~2 hours ago

Senior Visa History ✓

Skills

Performance marketing Data analysis Campaign management App campaigns Programmatic advertising Paid social SEM Apple Search Ads Project management UAC Programmatic Paid Social

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Summary ✨ AI‑Generated

A senior performance marketing role for a data-driven professional who can uncover growth opportunities, optimize acquisition and engagement campaigns, and lead complex projects from scratch. You will collaborate with cross-functional marketing and analytics teams across multiple channels, using experimentation, measurement, and hands-on execution to improve performance.

Highlights

Lead high-impact, data-driven marketing initiatives across international markets, with broad ownership of acquisition and engagement campaigns. Work closely with experienced marketers, analysts, engineers, and scientists while managing large projects from inception through optimization.

Description

Job DescriptionWork alongside performance marketers, data engineers & data scientists and be responsible for using data to proactively uncover untapped opportunities, measure & monitor performance, and optimize all aspects of Glovo's marketing efforts. You will work hand in hand with performance leads and you will be responsible for 360 projects, working closely with all channel teams. Having experience managing big projects from scratch is key! THE JOURNEY Take the lead in creating, developing, and optimizing high-impact campaigns for one of Glovo's regions (Africa, EE, Balkans, or SWE).Specialize in driving acquisition, activation, reactivation, and re-engagement through App Campaigns (UAC) and programmatic channels.Bring a hands-on, data-driven approach to daily operations, helping the team tackle challenges and exceed goals.Collaborate with a skilled team of marketers and analysts across Performance Marketing channels, including Paid Social, SEM, ASA, and programmatic, to maximize impact.Own your performance targets and consistently deliver on key metrics to drive growth.Champion excellence in your region by not only hitting targets but also sharing insights and best practices that elevate team performance.Lead continuous optimization efforts through A/B testing and performance analysis, ensuring every campaign is fine-tuned for maximum efficiency.Work cross-functionally with design, local marketing teams, BI, and Martech to craft and execute winning strategies that push campaign performance to the next level.