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Site Experience Executive

Entain — Austria · Posted ~3 hours ago

Mid Full-time Visa History ✓

Skills

Sports betting Sportsbook management Content strategy Content management Content positioning Localization Audience segmentation Personalization Promotional content management Attention to detail Localization technology Segmentation technology Personalization technology Content management systems

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Summary ✨ AI‑Generated

A shift-based Site Experience Executive role focused on optimizing sportsbook content and customer experiences across digital and retail channels. You will execute content strategies, plan the presentation of betting and promotional content, and use localization, segmentation, personalization, and cloning capabilities to ensure the right content reaches the right audience at the right time. Experience with sports and online sports betting, strong attention to quality and accuracy, and an understanding of engaging customer journeys are required.

Highlights

Opportunity to manage and optimize sportsbook content across digital and retail channels, using localization, segmentation, personalization, and cloning technologies to create relevant and engaging customer experiences. The role offers strategic ownership, cross-platform exposure, and a dynamic shift-based working environment.

Description

Job DescriptionAs a Site Experience Executive, you will have experience with sport and online sports betting. You will understand how to manage a sportsbook that optimises requirements while creating a fun, enjoyable and trouble‑free experience for the customer. Reporting into the Head of Sportsbook Content, the Site Experience team is accountable for the quality, accuracy and tactical positioning of the sports betting managed content for the Core UK Digital Brands on all platforms for Digital and Retail channels. With localisation, segmentation, personalisation and cloning technology, you will ensure that the betting events and promotions we present on our sites are always relevant and engaging to the current audience and platform. In short: getting the right content, in front of the right people, at the right time. What you will do Proactively execute the Content Strategy by planning the display of betting, promotional and engagement content on Core UK Digital Brands' sportsbooks and in‑store SSBTs.Create detailed schedules to allow the Content Delivery Team to build betting modules, banner creative, navigation links and promotional pages for display.Monitor and assess the output of the Content Delivery team, reactively tailoring the content or requesting schedule changes as the dynamic nature of sports betting dictates.Track and react dynamically to key trends and metrics to prioritise available content, making data‑based decisions to feed back and implement changes to the Content Schedule and Strategy to optimise the customer journey, highlight up‑sell opportunities and drive revenue.Plan and display individual instances of acquisition, retention and customer segment‑specific content; proofread, prioritise and position this content to align with press, CRM and the sports schedule.