Frontend Funnel Developer

Frontend Developer Location: Remote Type: Full-Time / Contractor Start Date: ASAP About Us Bettervits is one of the UK’s fastest-growing nutrition brands - and we're on a mission to become the biggest. We're a fast-moving digital brand in the health, wellness, and e-commerce space, built on ownership, trust, and results. No corporate fluff, just high standards, creative thinking, and people who get things done. Role Overview We’re looking for a hands-on Frontend Developer to build and continuously improve landing pages, acquisition funnels, and Shopify experiences that convert. You’ll work closely with our creative, acquisition, and e-commerce teams to turn ideas into polished, fast-loading pages using Builder.io, Replo, and custom code. This role combines strong development skills with commercial awareness: you understand how design, functionality, and page speed influence conversion. We want someone who uses AI effectively to accelerate development and iteration, while taking ownership of code quality, testing, and the finished customer experience. What You'll Be Responsible For • Build and launch responsive landing pages, advertorials, product pages, and acquisition funnels using Builder.io, Replo, and custom code • Develop and customize Shopify themes, sections, and templates, ensuring pages work reliably with product variants, subscriptions, bundles, and cart functionality • Work with designers, copywriters, and media buyers to turn briefs into accurate, mobile-first experiences with a quick turnaround • Implement A/B tests and page variations, supporting structured experimentation against conversion rate, revenue per visitor, and wider acquisition targets • Use AI-assisted development and reusable components to increase output, reduce repetitive work, and speed up creative iteration • Own technical QA, page performance, accessibility, and cross-browser testing, while ensuring analytics events and purchase journeys work correctly What We're Looking For • Strong HTML, CSS, and JavaScript skills, with practical experience in Shopify Liquid, theme development, and Shopify APIs • Hands-on experience with Builder.io, Replo, or comparable page builders, plus the ability to extend their functionality through custom code • Experience with React and TypeScript for custom components and more advanced frontend work • A portfolio of live e-commerce pages or funnels demonstrating strong visual execution, responsive design, and attention to performance • An efficient, organized working style, including confident use of AI coding tools, Git, debugging, and independent QA, with an understanding of CRO and iterative testing Bonus • Experience in a high-growth Shopify DTC business, particularly supplements, health, or wellness • Familiarity with A/B testing tools, GA4, Google Tag Manager, and subscription platforms • Experience translating Figma designs into reusable components and scalable page templates Why Join Us? • Competitive compensation package • Fully remote working and an autonomous working style • A steady pipeline of creative projects with measurable commercial impact • Access to AI tools and the resources to improve how we build and test • Growth opportunities within an ambitious, fast-moving brand