Summary
✨ AI‑Generated
Lead the web integration engine responsible for campaign landing pages, digital assets, and tracking across multiple CMS platforms and technology stacks. You will manage specialists and work closely with Marketing, UX, Product, and Engineering to create more personalized customer journeys, improve conversion, and strengthen commercial performance.
Highlights
Lead a high-impact web integration function focused on improving customer journeys, conversion, cross-selling, and recurring revenue. The role combines team leadership with hands-on coordination across Marketing, UX, Product, and Engineering and offers exposure to multiple CMS and technology stacks.
Description
“Come as you are”Everyone is welcome here.
Diversity & Inclusion are at our core.
Far above any technical competence, we value respect, openness, and trusted collaboration.
We do not tolerate intolerance.Role PurposeThe CX Integration Manager delivers a more segmented, higher-converting website experience across brands moving us from one-size-fits-all pages toward journeys tailored to audience, intent, and lifecycle stage.
The goal is high-performance: better cross-sell and stronger MRR, achieved by making owned web touchpoints work harder for the right customer at the right moment.The role leads the build and deployment engine behind campaign landing pages, web assets, and tracking across multiple CMS platforms and tech stacks (WordPress, HubSpot, custom CMSs) while also managing Sr CX Integration Specialists.
The role sits within Operations and works at the intersection of Marketing, UX, Product, and Engineering, bridging what marketing needs and what the tech stacks can deliver.
Over time it may contribute insights toward platform standardisation, but it does not unilaterally drive platform decisions.Key Focus AreasSegmented Experience & Commercial ImpactDesign and deliver a more segmented website experience, differentiating by audience, intent, product, and lifecycle stage with cross-sell and MRR uplift as the primary measure of successIdentify the highest-value segmentation opportunities across brands and translate them into a prioritised, testable roadmapPartner with CRO, Paid Media, and Campaigns to build, run, and read experiments that validate which segmented experiences actually move conversion and revenueUse data, automation, and AI-enabled workflows to personalise and optimise journeys at scale rather than one page at a timeTurn proven segmentation patterns into reusable frameworks and components other brands can adoptBuild, Delivery & QualityOwn the standard for build quality across the team: tracking (GTM, GA4, conversion pixels), QA, mobile responsiveness, load performance, and brand consistency before anything shipsStep in hands-on for complex, high-priority, or experiment-critical builds; direct and unblock the specialist team on everything elseMaintain build standards, QA checklists, templates, and reusable components that hold up across diverse tech stacksKeep delivery moving at pace across brands without letting quality or tracking slipCross-Functional BridgeAct as the primary interface between Marketing and technical teams (UX, Product, Engineering) for web and experience workTranslate marketing and segmentation requirements into implementable technical briefs, and translate technical constraints back so Campaigns and Performance can plan realisticallySurface recurring build friction (tech debt, platform limits, inconsistent tooling) to the Operations Team Lead, with UX as a collaboration partner, to inform future standardisation discussionsTeamDirect and prioritise the work of two capable CX Integration Specialists, keeping them focused on the highest-impact buildsBalance workload across the team by campaign priority, brand need, and experiment scheduleFoster a quality-first, test-and-learn cultureWhat We Look ForExperience-design instinct, not just build throughput.
You think in terms of who the customer is and what they should see — and you can prove the commercial case for it.
This is the core of the role.Commercial fluency.
You understand cross-sell and recurring-revenue mechanics and can connect a segmentation decision to an MRR outcome, not just a conversion-rate delta.Experimentation-led.
You default to testing.
You can design a segmented experience, structure the experiment, and read the result honestly including when it didn't work.Technical breadth over depth.
Comfortable navigating unfamiliar environments — WordPress, HubSpot CMS, custom platforms reading code you didn't write, and delivering within constraints you don't control.
You don't need to be an expert in all of them.Quality eye.
You catch the broken pixel, the missing breakpoint, the form that won't submit because you care what the customer actually experiences.Bridge-building temperament.
Credible with both marketers who want speed and developers who need specification, and able to move between the two.“At team.blue, our commitment to caring for the environment and each other is at the heart of everything we do.
Our latest impact report showcases our ongoing ESG efforts and ambitious sustainability goals.
Interested in learning more about our dedication to making a positive impact? Check it out here.”