DontApply.Club
Login Register

Head of Brand Management, Europe

Delivery Hero — Germany · Posted ~2 hours ago

Head Full-time Visa History ✓

Skills

Brand strategy Consumer insights Brand health management KPI management Campaign management Media planning Influencer management Social content management Budget management Leadership

🔓 Log in to save this job, tailor your resume & track your apply process — 7 days free, no card needed.

Log in to add to target list

Summary ✨ AI‑Generated

Lead brand management across multiple European markets, translating consumer insights into regional and local strategies. You will own brand health metrics, oversee integrated campaigns across media and social channels, manage influencers and agencies, and control a significant regional marketing budget while leading cross-market execution.

Highlights

Lead European brand strategy and execution, own brand health KPIs, manage multi-channel campaigns and regional budgets, and coordinate cross-market teams and agencies.

Description

Job DescriptionBrand Strategy Development: Understand the passions and tensions of the consumers in all the markets while working collaboratively with market research teams, and create both regionally and locally relevant strategies for both equity and affordability. Brand Health Ownership: Set clear KPI’s for key brand metrics such as TOM, Closeness and key attributes. Deep dive into data to understand the growth progress and improvement areas and work towards achieving all targets. Campaign Management & Execution: Organize and manage multiple campaigns from start to finish, ensuring efficient communication, feedback incorporation, and timely delivery. Oversee a 360-degree campaign perspective, including brand and media ideation, influencer management, social content management, ATL plans with regional teams/local teams/agencies, and OOH creative assets. Budget Management: Oversee and manage the regional marketing budget to ensure deliverables are met. Leadership & Ownership: Lead large projects and oversee end-to-end processes, demonstrating autonomy and strong project management. Collaboration: Work closely with regional and local cross-functional teams for alignment and to achieve topline and bottom-line objectives, and be responsive to new ideas. Team Management: Lead and grow a talented team of 3-5 people.