Web Development & Digital Solutions Specialist

The Web Development & Digital Solutions Specialist is responsible for designing, developing, maintaining and optimizing professional websites and digital solutions for Fresh Focus Media and its customers. This role combines technical web development with practical business and marketing knowledge. The successful candidate will translate customer goals, brand requirements and marketing strategies into secure, responsive and high performing digital experiences. The role will work closely with customers, project leads, designers, marketing specialists, content creators, SEO specialists and external technology providers. It requires someone who can take ownership of assigned work, solve technical problems, communicate clearly and ensure every digital solution is properly tested, documented and ready to support measurable business results. The ideal candidate is comfortable working across website development, hosting, integrations, analytics, automation, technical troubleshooting and ongoing website support. Key Responsibilities 1. Website Development and Implementation Design, build and maintain professional websites, landing pages, campaign pages, customer portals and other digital experiences.Develop websites from approved designs, wireframes, content plans and technical requirements.Configure themes, templates, page structures, navigation, forms and reusable website components.Complete front end and back end development as required.Ensure websites are responsive and function properly across common devices, screen sizes and browsers.Configure content management systems so approved users can manage appropriate content.Develop and maintain websites using platforms such as WordPress, Shopify, Webflow or other approved systems.Create custom functionality when standard website tools do not meet the approved requirement.Maintain consistency with customer brand standards, design systems and approved user experiences.Build websites using scalable practices that allow for future additions and improvements.Support website migrations, rebuilds, redesigns and platform transitions.Prepare staging environments for review and approval before production deployment. 2. Website Maintenance, Hosting and Technical Management Maintain customer websites through scheduled updates, monitoring and technical reviews.Manage approved hosting environments, domains, DNS records, SSL certificates, backups and website access.Complete content management system, theme, plugin and dependency updates.Monitor websites for errors, broken functionality, outdated components and security concerns.Maintain reliable backup and recovery procedures.Test updates before applying material changes to production websites.Coordinate website deployments while minimizing disruption.Investigate and resolve hosting, server, database, email delivery and domain configuration concerns.Maintain controlled access to customer websites and related systems.Coordinate with hosting, infrastructure and security providers when specialized support is required. 3. Digital Integrations and Business Solutions Connect websites with customer relationship management systems, email marketing platforms, analytics tools, payment systems and other approved software.Configure website forms, lead routing, notifications, confirmation messages and automated follow-up processes.Implement application programming interfaces, webhooks and supported third party integrations.Develop practical digital solutions that improve customer workflows and reduce repetitive work.Support online scheduling, registration, ecommerce, customer portals, document collection and payment functionality.Test integrations under normal, failure and exception conditions.Troubleshoot broken connections, failed automations and inaccurate data transfers.Document how each integration works, including access requirements, dependencies and support procedures.Recommend appropriate solutions when a customer requirement cannot be addressed through an existing platform or feature. 4. Website Performance, Search and Conversion Optimization Ensure websites are developed to support SEO, AEO, GEO and local search strategies.Implement approved page structures, headings, metadata, internal links, schema markup and technical search requirements.Work with SEO and content specialists to ensure website changes support the approved search strategy.Optimize website speed, image delivery, caching, code efficiency and overall performance.Monitor Core Web Vitals and other relevant website performance indicators.Implement and validate Google Analytics, Google Tag Manager, Search Console, advertising pixels and conversion tracking.Confirm that forms, calls, purchases, bookings and other conversion actions are tracked accurately.Support landing page development and conversion optimization.Review user experience concerns that may prevent visitors from completing desired actions.Recommend improvements based on analytics, customer behaviour, campaign performance and technical findings.Ensure tracking and reporting configurations comply with approved privacy and consent requirements. 5. Quality Assurance and Launch Readiness Complete a full technical review before submitting work for Internal QA or customer approval.Test links, forms, buttons, navigation, integrations, automations and conversion tracking.Validate functionality across approved browsers, devices and screen sizes.Review website content for formatting, spacing, readability and consistency with approved designs.Confirm that redirects, metadata, tracking, security and backup requirements are complete before launch.Test user permissions and administrative access.Document known limitations, dependencies and outstanding items before launch.Correct identified issues promptly and confirm that repairs have not affected other functionality. 6. Accessibility, Privacy and Security Develop websites using recognized accessibility practices and approved WCAG standards.Ensure navigation, forms, headings, images, colours and interactive elements support accessible use.Follow approved privacy, cybersecurity and data handling requirements.Protect website forms and administrative access against spam, unauthorized activity and common security threats.Report suspected vulnerabilities, privacy concerns or unauthorized access immediately.Ensure website software and dependencies remain supported and current.Maintain documentation of security related updates and corrective actions. 7. Technical Support and Troubleshooting Identify the root cause of recurring technical problems.Communicate the issue, impact, proposed solution and expected next steps clearly.Prioritize urgent website outages, broken lead generation processes and customer facing failures.Maintain complete notes on troubleshooting, actions taken and final resolution.Identify repeated support issues that require a broader technical or process improvement.Provide clear instructions or training when an issue is caused by incorrect system use. 8. Customer and Project Collaboration Help translate customer goals into clear website and digital solution requirements.Explain technical recommendations in language appropriate for customers and nontechnical team members.Identify scope changes before completing work that falls outside the approved requirement. 9. Documentation and Technical Standards Maintain complete documentation for websites, hosting environments, integrations and technical configurations.Record administrative access, renewal information, dependencies and external service providers in approved systems.Maintain reusable development standards, launch checklists and troubleshooting procedures.Use approved version control and change management practices.Document custom code and nonstandard configurations.Maintain clear ticket notes showing what was requested, completed, tested and approved. 10. Digital Innovation and Continuous Improvement Research new website tools, development methods, automation capabilities and digital platforms.Evaluate new technology based on security, reliability, scalability, cost and customer value.Recommend solutions that improve quality, efficiency and measurable marketing performance.Support the responsible use of artificial intelligence in development, testing, content implementation and technical documentation. QualificationsDemonstrated experience building, launching and maintaining professional websites.Strong knowledge of HTML, CSS and JavaScript.Experience working with WordPress and common page building or content management tools.Working knowledge of PHP, databases and website hosting environments.Experience managing domains, DNS records, SSL certificates, website migrations and backups.Experience integrating websites with forms, analytics, email platforms, customer relationship management systems and other digital tools.Understanding of responsive development and cross browser testing.Knowledge of website performance, technical SEO and conversion tracking.Experience with version control, staging environments and controlled deployments.Strong troubleshooting and problem solving abilities.Strong written and verbal communication skills.Ability to manage multiple assignments, deadlines and priorities.