Loyalty Campaign Specialist

Job DescriptionSIXT is transforming how millions of customers experience mobility through our Loyalty Program. As our Loyalty Campaign Specialist (m(/f/d), you'll be the technical engine behind every campaign we launch: configuring earning rules and redemption mechanics in SessionM, building automated journeys in Salesforce Marketing Cloud, and ensuring every program goes live flawlessly. You'll sit at the intersection of marketing strategy and platform execution, turning concepts into live, tested campaigns that drive retention and engagement. This is a hands-on build-and-run role where you own the entire execution cycle, from configuration through deployment to post-launch monitoring. If you thrive on making complex systems work seamlessly and love being the person who turns ideas into reality, this is your role! YOUR ROLE AT SIXT You configure and deploy loyalty campaigns in SessionM, including earning rules, redemption mechanics, and program parameters based on strategic direction from the Marketing ManagerYou conduct comprehensive pre-launch testing: functionality validation, data verification, and user experience checks to ensure every campaign works flawlessly before going liveYou collaborate with CRM to build and execute corresponding marketing communications, including emails, automated journeys, and personalized messaging in Salesforce Marketing CloudYou track post-launch performance and technical functionality, compiling regular reports for the Loyalty Marketing Manager to inform decision-makingYou maintain CRM and loyalty data integrity, build customer segments, troubleshoot issues, and partner across Loyalty Marketing, CRM, IT, and Customer Service teamsYou identify and build automation opportunities to streamline campaign execution: reusable templates, triggered workflows, and automated journeys that reduce manual effort, minimize errors, and accelerate time-to-launchYOUR SKILLS MATTER Platform Experience You bring 2–4 years in CRM, loyalty marketing, or marketing operations, with direct hands-on experience in a loyalty or campaign engine (SessionM strongly preferred, or similar platforms like Kobie or Comarch) and an ESP or marketing automation platform (Salesforce Marketing Cloud strongly preferred, or similar tools like Braze)Technical Execution You're comfortable working directly inside campaign and loyalty engine UIs to configure rules logic, and you have strong attention to detail as the last line of defense before campaigns go live; you have experience conducting QA and testing for marketing campaigns, including functional testing, data validation, and rendering or UX checksMarketing Automation Proficiency You have SFMC proficiency in Journey Builder, Email Studio, and Automation Studio; working knowledge of AMPscript or SQL is a plusSegmentation & Collaboration You have experience building audience segments and you're a clear, proactive communicator who can collaborate effectively across marketing, CRM, IT, and Customer Service stakeholders, comfortable with ambiguityAnalytical Skills You have basic reporting and analytics skills using Excel, dashboards, or BI tools to track and communicate campaign performanceLanguage English Fluency is mandatory, with additional languages being a valuable plusWHAT WE OFFER The SIXT Lisbon Experience Two of Lisbon's most exciting hubs — Factory Lisboa in Beato and ARTs Lisboa in Parque das Nações — are where you'll find your new home base. Expect a fast-paced, international atmosphere where ideas flow freely, people genuinely look out for each other, and no two days feel quite the same Community & International Environment Join a truly global workplace with colleagues from many nationalities. Regular team events, community activities, and inspiring talks with internal and external speakers make our Lisbon hubs more than just an office Flexibility & Modern Work Setup Benefit from a hybrid working model with two office days per week and flexible working hours. Our modern offices are designed for collaboration while allowing you the flexibility to work in the way that suits you best AI at your fingertips From day one, you'll have access to Claude by Anthropic and SIXTgpt, SIXT's own AI platform, to supercharge your work. We invest in every team member's AI journey: encouraging experimentation, building knowledge, and making sure you're ahead of the curve Time Off & Wellbeing Enjoy 28 vacation days per year, an additional day off on your birthday, one volunteer day annually, and private health insurance that also covers your spouse and children free of charge Everyday Benefits Receive a yearly Coverflex allowance and a daily meal allowance to make life a little easier every day Employee Perks Get exclusive rates on all SIXT services, with special discounts extended to your family and friends. Because great perks are even better when you can share them