Summary
✨ AI‑Generated
Lead social strategy for a major consumer market, connecting business priorities, customer behavior, product development, media, CRM, analytics, and creative execution. You will build a scalable social growth engine, translate acquisition and retention goals into social strategies, guide launches and sponsorship activity, and use cultural relevance and audience intelligence to strengthen business performance.
Highlights
Senior strategic leadership role focused on turning social media into a measurable growth and intelligence function, with strong cross-functional exposure across product, CRM, media, analytics, and creative teams.
Description
Job DescriptionSportingbet | Brazil
The one-line version:
We are not looking for someone to simply manage social channels.
We are looking for someone who can connect business priorities, product evolution, customer behavior and cultural relevance into one scalable growth engine.
About the role:
This is a business-oriented social leadership role, not a traditional communications or content role.
You will sit at the intersection of Product, CRM, Media, BI and Creative — and your job is to make social a true growth and intelligence layer of the business, not a content calendar.
You will lead how Sportingbet shows up across social platforms in Brazil during one of the most competitive moments the category has ever seen — World Cup cycle, intense creator economy, and a Brazilian audience that decides brand preference largely on social.
What you'll own:
Translating business priorities (acquisition, retention, search intent, product launches, sponsorship activations) into a coherent social strategy across organic, creators and paid amplificationOrchestrating agencies, creators and cross-functional stakeholders (Product, CRM, Media, BI, Brand)Building social as an intelligence function: turning audience behavior, platform signals and cultural movement into briefs the rest of the business can act onSetting and defending the KPI framework — beyond engagement — that ties social to business impact (CAC, LTV, branded search, retention cohorts, sponsorship ROI)Leading creator and influencer strategy as a growth lever, not as an awareness checkbox: negotiation, selection, measurement and integration with media plansPrioritization and ruthless trade-offs with multiple stakeholders
