Sales Controller

Sales Controller | Consumer | Picnic CareersThis is PicnicAbout PicnicWorking with usBlogsSustainabilityTechOperationsWork in Picnic’s OperationBecome a Warehouse WorkerBecome a Delivery DriverGraduate programsTeamsAnalyticsConsumerCreativePeople & FinanceSupply ChainCustomer SuccessStudentsAll jobsThis is PicnicAbout PicnicWorking with usBlogsSustainabilityTechOperationsWork in Picnic’s OperationBecome a Warehouse WorkerBecome a Delivery DriverGraduate programsTeamsAnalyticsConsumerCreativePeople & FinanceSupply ChainCustomer SuccessStudentsAll jobsSales ControllerConsumer📍AmsterdamApply DirectlyIn a nutshellTricks of the tradeYour superpowersPicnic perksIn a nutshell We’re looking for a Sales Controller who combines strong analytical skills with a proactive, business-oriented mindset. You’re passionate about turning numbers into insights that drive commercial performance - not just reporting on what happened, but understanding why and what to do next. You bring structure to complex data, challenge the status quo, and help build scalable, future-proof sales controlling processes. As part of the Commercial team, you’ll play a key role in ensuring the financial integrity and performance of our commercial activities in the Dutch market. Acting as the link between Buying, Finance and Data teams, you’ll safeguard margin accuracy and be the driving factor for further process improvements and automation. You will be reporting to the Commercial Analytics Lead and be a key sparring partner to our commercial teams, helping them make smarter and data-driven financial decisions.Tricks of the tradeSales & margin controlling: Monitor purchase prices, margins and quantities of the entire assortment to safeguard financial integrityCommercial insights: Analyze financial KPIs and category performance, identify opportunities, spot weak performance and drive financial planning. Deal reporting: Ensure all supplier deals are correctly documented, communicated, and reflected in reportingInvoice, discount & counterpart management: Oversee off-invoice discounts, counterpart agreements and receivables to ensure accuracy, compliance and timely follow-upTax & regulatory compliance: Ensure consumer taxes are correctly configured and support year-end settlementsYour superpowersBSc degree in Finance, Business Economics, or a related field1-2 years of experience in a controlling, FP&A, or commercial finance roleStrong understanding of sales, pricing, and margin analysisExcellent analytical and problem solving skills - comfortable with large data setsStrong attention to detail with a structured approach and accurate executionAdvanced proficiency in Excel (or Google Sheets); experience with data tools (e.g. Power BI, Tableau, or SQL) is a plusExcellent communication skills - able to translate complex financial insights into actionable business advice and convince your stakeholdersFluent in English (Dutch, German, or French is a plus)Experience with ERP or accounting systems (Workday, SAP, or similar) is advantageousPicnic perks 🥗Fresh Lunch, coffee, and snacksOur offices are equipped with fully-fledged coffee bars and a kitchen and chefs. They prepare delicious fresh and warm lunches every day so you can keep your energy up.🚴🏼‍♂️Health insurance discount & bike planWe have a partnership with CZ (a health insurance provider). Picnic employees get a discount on CZ insurance packages between 5% and 15%. Furthermore, through our partnership with Lease a Bike, you can rent-to-own a new (e)bike at a discounted rate✍🏼 Learning & development You’ll get ample opportunity to work on yourself at Picnic. We offer personal development through Lepaya courses, Academy trainings, and more. Interested in improving your mental wellbeing? Through OpenUp you get free access to trained psychologists and many courses. All the rest At Picnic you get 25 holidays, we cover your travel expenses and offer a pension plan. And your phone and laptop are on us, as well. ‌‌‌‌‌‌Building the supermarket on wheels togetherPicnicBusinessOperationsTechDelivery DriverWarehouse WorkerResourcesFAQRelocationBlogsCompanyAbout usSustainabilityPrivacy policyCookie preferences© 2026 PicnicA bit about usWhen you join Picnic, you’re joining the shopping revolution, delivering groceries to millions of people across Europe, and we’re growing fast. Think super fresh products and personal service, but in a modern, sustainable way. And we’re the only ones in the world doing it all by ourselves. From our fully automated fulfillment centre to delivery algorithms and marketing campaigns: we do it all in-house. Our team consists of 85+ nationalities and we’re always looking for new talent. Ready for the ride?Recruitment Process1CV screening2Phone screening3Online assessment4Interviews5Assessment day6Closing interview7OfferCommitment to equal opportunitiesPicnic is an equal opportunity employer—this means that all decisions regarding applications will be based on qualifications and merit. Applicants will be regarded independently of age, gender identity or expression, sexual orientation, ethnicity, skin color, civil status, religious beliefs, physical or mental disability, or any other factors protected by law. At Picnic, we celebrate and value our differences and are committed to building a safe and inclusive working environment where everyone can be themselves. Our MentalityAt Picnic, we build from scratch with an owner’s mindset. We dive into the unknown, taking end-to-end responsibility for every outcome, going the extra mile to tackle complex challenges. We turn insights into action, working as a team to get things done. We move fast, never compromising on quality or long-term impact. With grit and commitment we build what has never been built before!Get in touch with our recruitersGet in touch with our recruitersLaura Tinte - RecruiterOther vacancies you might likeCategory Manager - AGFConsumer📍 AmsterdamCategory Manager - Fruits & Vegetables (F&V)Consumer📍 AmsterdamCategory Manager Fruit & Vegetables (m/w/d)Consumer📍 DüsseldorfCategory Manager Fruit & Vegetables (m/w/d)Consumer📍 HamburgDigital PR & Organic Growth SpecialistConsumer📍 AmsterdamEarly career Product Designer - Mobile AppConsumer📍 AmsterdamEinkäufer Obst & Gemüse (m/w/d)Consumer📍 HamburgEinkäufer Obst & Gemüse (m/w/d)Consumer📍 DüsseldorfJunior Digital Marketing SpecialistConsumer📍 AmsterdamMarketing & Growth Project Manager - MealsConsumer📍 ParisMedia & Partnership Manager (m/w/d)Consumer📍 DüsseldorfPerformance Marketing SpecialistConsumer📍 AmsterdamPicnic Design ChallengeConsumer📍 AmsterdamSEO Specialist Consumer📍 AmsterdamSEO Specialist - Dutch speakingConsumer📍 AmsterdamSenior - BuyerConsumer📍 AmsterdamSenior Buyer - Non-foodConsumer📍 AmsterdamSenior Category Manager (m/w/d)Consumer📍 DüsseldorfSenior Category Manager - FreshConsumer📍 AmsterdamSenior Category Manager - FreshConsumer📍 ParisSenior Category Manager Drugstore (m/w/d)Consumer📍 DüsseldorfSenior E-commerce Specialist - App Landing PageConsumer📍 ParisSenior In-app Homepage ManagerConsumer📍 ParisStrategy - Senior Business Manager (m/w/d)Consumer📍 Düsseldorf