Director, Subscription and Loyalty

Job DescriptionOur subscription program is a core growth pillar across our foodpanda, Yemeksepeti and foodora brands. As Director, Subscription, you will set the strategic direction and drive the full P&L for the subscription business across 14 markets in Europe and APAC, reporting directly into the VP, Growth for foodora, foodpanda and Yemeksepeti and acting as the primary voice for subscription strategy at the leadership table (C-level and country managing directors within those 3 brands). You will define the multi-year growth agenda, build and scale a high-performing organization, and drive step-change improvements in subscriber growth, retention, and profitability. You will operate with significant autonomy, and will be shaping how the business thinks about subscription as a growth lever, not just executing an existing playbook. You will lead and develop a team of managers and senior individual contributors, while partnering at the most senior levels with Product, Pricing, Commercial, Marketing, Quick Commerce, and country Managing Directors to embed subscription into the broader growth strategy. This role is ideal for a seasoned strategist with a track record of building and scaling subscription, loyalty, or membership businesses, who can move fluidly between board-level strategic narrative and hands-on problem-solving, and who has the gravitas to influence and align C-suite, functional and local leadership. Your mission Own subscription performance end-to-end across markets: you own the subscription program’s P&L: subscriber growth, retention, program topline, and profitability. Set the long-term strategic vision for subscription as a growth pillar, and translate it into a set of key short-, mid-, and long-term initiatives for the business and the product teams, endorsed by senior leadership. Build, lead, and develop a high-performing multi-layered team, including managers, hiring and mentoring the next generation of leaders. Define and execute market-specific and cross-regional growth strategies, arbitrating trade-offs and priorities across markets at scale. Identify, test, and scale the highest-impact growth initiatives through rigorous analysis, experimentation, and structured decision-making. Own the evolution of the subscription value proposition end-to-end, from customer insight through to product, pricing, and commercial strategy. Act as the senior partner to Product, Pricing, Commercial, Marketing, Quick Commerce, and local leadership teams, representing subscription in cross-functional and executive forums. Establish success metrics and governance, and present performance and strategic recommendations directly to senior leadership and executive stakeholders.