UX Writer II – Organic Marketing

Booking.com — Netherlands · Posted ~2 hours ago

Mid Full-time Visa History ✓

Skills

UX writing Content design Organic marketing SEO Landing page content Content strategy Cross-functional collaboration Iterative product development AI Content design tools

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Summary ✨ AI‑Generated

A UX Writer is sought to shape content experiences for organic marketing and scale top-of-funnel landing journeys. You will make craft decisions while working closely with iterative product and engineering teams across SEO, marketing experiences, and AI. The role spans multiple product teams and includes nuanced legal and technical content considerations.

Highlights

Join a large, collaborative UX writing and content design community and influence organic marketing experiences across multiple product teams. The role offers exposure to SEO, marketing journeys, engineering collaboration, AI, and specialized content challenges.

Description

About us: At Booking.com, data drives our decisions. Technology is at our core. And innovation is everywhere. But our company is more than datasets, lines of code or A/B tests. We’re the thrill of the first night in a new place. The excitement of the next morning. The friends you make. The journeys you take. The sights you see. And the food you sample. Through our products, partners and people, we can empower everyone to experience the world. Role Description: We’re looking for a UX Writer to join our UX Writing and Content Design organisation in our Marketing department. We’re a close-knit community made up of more than 70 writers. Organic Marketing: You will drive craft decisions and help scale top-of-the-funnel landing journeys, working with highly iterative product and engineering teams across SEO, Marketing Landing Experience and AI. The topics you will own include legal nuances and tool-based craft technicalities. You'd be embedded across multiple product teams, collaborating closely with PMs, marketing specialists and UX designers. Some weeks you'll be deep in campaigns and driving copy that’s locally relevant across markets; others you'll be moving quickly to work on smaller requests or flows. It's varied, fast-paced, and gives you real ownership of traveller-facing experiences at scale. Our mission is to deliver the best value and easiest travel experience for our customers. You’ll have the opportunity to create products used by millions of travellers and partners around the globe across different platforms, from web to app. In this role, you'll partner directly with highly iterative product teams, while enjoying the support, community and resources of a large, experienced UX organisation made up of nearly 200 writers, designers and researchers. You’ll report to the UX Writing Manager for your area who will support you in your growth and development. UX Writers at Booking.com write clear and concise quality messaging that considers the end-to-end user experience. You need to be an excellent communicator and collaborator – we work in a dynamic and diverse environment where inclusivity, openness and humility are key. Almost everything you write will be translated into 44+ languages and dialects, and you’ll need to work closely with peers and stakeholders like Marketing, Brand and Legal to deliver at velocity and scale. To learn more about working as a UX Writer at Booking.com check out B.Writes, our Medium publication. Please apply with your English CV and link your portfolio or writing samples. Samples should include UX/product writing work specifying your role and clearly defining problems, solutions and your UX processes. Key Job Responsibilities and Duties: Write in a clear and concise way across online channels, platforms and end-to-end experiences to impact key business metrics Send copy to Language Specialists with sufficient context (conceptual and visual) for translating your ideas to local audiences Use qualitative and quantitative data, as well as key business metrics to measure the impact of your work and transform those insights into new iterations Collaborate with other UX Writers to ensure messaging is aligned across all touchpoints, in line with our craft standards and guidelines Work alongside Product Managers, UX Writers, Designers, Researchers, Developers and many others to develop and execute business strategy through your writing Role Qualifications and Requirements: You have a minimum 3 years relevant experience in UX Writing – this includes past experience working in e-commerce or data-driven product teams You have experience working on AI topics including prompting, quality assessment You have a native level fluency in English You have a portfolio that demonstrates your UX writing experience You’re a passionate advocate for users, dedicated to the craft of writing and creating elegant user experiences You write copy that is intuitive, futureproof and scalable You are technically savvy, with an understanding of experimentation and deriving data and insights from quantitative and qualitative research You have a can-do attitude and work well independently and in a team You’re self-driven and take ownership of your ideas to solve challenging problems in an evolving environment You thrive on feedback, responding with creative thinking and iterations You enjoy working with people of diverse backgrounds, cultures and disciplines You are a strong communicator with an eye for detail You are able to prioritise multiple projects and stakeholders Benefits & Perks: Global Impact, Personal Relevance Annual paid time off and generous paid leave scheme including: parental (22-weeks paid leave), grandparent, bereavement, and care leave Hybrid working including flexible working arrangements, working from home furniture and ergonomic support, and up to 20 days per year working from abroad (home country) A beautiful sustainable HQ Campus in Amsterdam, that offers on-site meals, coffee, and snacks, multi-faith and breastfeeding rooms at the office Commuting allowance and bike reimbursement scheme Discounts & Wallet credits to spend on our products, upgrade to Booking.com Genius Level 3, and friends & family Booking.com discount vouchers Free access to online learning platforms, development and mentorship programs Global Employee Assistance Program, free Headspace membership Inclusion at Booking.com: Inclusion has been a core part of our company culture since day one. This ongoing journey starts with our very own employees, who represent over 140 nationalities and a wide range of ethnic and social backgrounds, genders and sexual orientations. Take it from our Chief People Officer, Paulo Pisano: “At Booking.com, the diversity of our people doesn’t just build an outstanding workplace, it also creates a better and more inclusive travel experience for everyone. Inclusion is at the heart of everything we do. It’s a place where you can make your mark and have a real impact in travel and tech.” We ensure that colleagues with disabilities are provided the adjustments and tools they need to participate in the job application and interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Application Process: Let’s go places together: How we Hire This role does not come with relocation assistance. Booking.com is proud to be an equal opportunity workplace and is an affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We strive to move well beyond traditional equal opportunity and work to create an environment that allows everyone to thrive. Pre-Employment Screening If your application is successful, your personal data may be used for a pre-employment screening check by a third party as permitted by applicable law. Depending on the vacancy and applicable law, a pre-employment screening may include employment history, education and other information (such as media information) that may be necessary for determining your qualifications and suitability for the position.