Senior Product Manager - Ecommerce

all jobsretailersplatformsagenciesremotelocationsrolescompanies > remote only jobs/dutch Senior Product Manager (Ecommerce) company Dutch location Canada, Canada posted 29 Aug Business — spanning both prescription and non-prescription products. This is a hands-on, high-ownership role: you’ll set the strategy, but you’ll also be in the weeds — homepage, collection pages, PDPs, the items file, funnel instrumentation — because at this stage, the person who owns the strategy has to be able to execute it tooWe’re looking for someone who has done this before, at a startup, without a large team to hand things off to. You’ve built or rebuilt a storefront from the ground up, you know what “good” looks like on a PDP because you’ve shipped dozens of them, and you have scar tissue from funnels that didn’t convert until you fixed themYou’ll lead the complete reimagination of Dutch’s product storefront — a greenfield effort — in tight collaboration with design, product, and engineering, and you’ll partner closely with our AI team to turn Dutch’s EMR data advantage into personalized, high-converting product and prescription recommendations no traditional pet retailer can replicateStrategy & P&L OwnershipOwn the full P&L for Dutch’s ecommerce business — across prescription and non-prescription products — setting targets, tracking performance, and driving accountability across revenue, margin, and profitabilityProactively identify the highest-value opportunities for product sales — assessing market signals, platform data, and customer needs — then drive cross-functional execution to deliverDefine and evolve the product assortment strategy across both prescription and OTC categories — balancing pet-health relevance, commercial potential, and brand trustMonitor market trends, competitor moves, and emerging product categories to keep Dutch ahead of the curveStorefront, Merchandising & Commerce ExperienceOwn the storefront end to end — homepage, collection/category pages, and PDPs — with direct, hands-on involvement in the build, not just the briefLead the full reimagination of Dutch’s product storefront from concept through execution, partnering closely with our Creative Director, UX Lead, and Engineering team to build an experience that is both vet-credible and commercially effectiveOwn the merchandising strategy: curate and manage product collections, design promotional calendars, and think holistically about how categories, bundles, and campaigns work together to drive conversion and repeat purchaseDefine and implement the right selling mechanisms across Rx and OTC — subscriptions, auto-refills, bundles, vet-recommended collections, and promotional offers — ensuring a cohesive experience that feels tailored, not transactionalConversion Funnel OptimizationOwn the full consumer-facing conversion funnel, from landing to checkout, and bring a proven track record of measurably improving it — not just running tests, but knowing which tests matter and whyBuild and maintain the testing roadmap for the storefront and funnel, using analytics to prioritize, test, learn, and iterate quicklyDiagnose drop-off points using data and qualitative signals, and translate findings into shipped improvementsAssortment & Platform ManagementManage the items file and underlying product data — build a strategy for how we structure and maintain metadata across the catalogOwn the product catalog lifecycle — from onboarding to performance review and sunset decisionsBring a clear point of view on the CMS and item-management tooling Dutch should use to support the storefront and catalog as we scale, and be able to articulate the tradeoffs behind that recommendationContinuously scout for hot new products, emerging brands, and category innovations that align with our pet parents’ needsAI-Powered PersonalizationPartner deeply with Dutch’s AI team to build a personalized product recommendation engine grounded in our EMR data and vet-issued insightsDefine the data inputs, recommendation logic, and feedback loops needed to surface the right products to the right pet parents at the right moment- Demonstrated experience owning a P&L and managing to margin and profitability targets, not just top-line metricsDeep comfort with data: you know how to read it, question it, and turn it into decisions and recommendationsProven, measurable success improving consumer-facing conversion funnels — you can point to specific before/after results you droveExperience working cross-functionally with product, design, engineering, and data science teams to build and shipExceptional drive and self-motivation: you set ambitious goals, hold yourself accountable, and find a way to winStrong commercial instincts — you can identify a market opportunity, build a business case, and execute a plan to capture itDirect, hands-on experience owning a storefront across its full surface area — homepage, collection pages, PDPs, and the items file — not just directing others who owned it7+ years of product management experience in ecommerce, marketplace, or consumer product businesses, at a startup, with a track record of driving meaningful revenue growthExperience with membership or subscription-based business models — not required, but a plusHands-on experience with Shopify; if not Shopify specifically, you should have a strong point of view on which CMS and item-management tools you’d choose for a business like Dutch, and whyExperience in pet, health & wellness ecommerceBackground working with AI/ML-powered personalization or recommendation systemsFamiliarity with vendor negotiations, wholesale buying, or marketplace supplier management apply on career site → opens the brand's careers page in a new tab. 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