Summary
✨ AI‑Generated
Lead account-based marketing for a portfolio of strategic new-business and existing-customer accounts across a high-growth European region. You will own focused ABM strategies across the buyer journey, align closely with sales and business-development teams, and use real-time engagement signals to tailor digital, content, executive-engagement, and event programs. This is a commercially oriented role for a marketer who thrives at the intersection of strategy, data, and revenue growth.
Highlights
Commercially focused B2B marketing role with ownership of strategic account programs, close collaboration with sales teams, and the opportunity to run integrated digital, content, executive-engagement, and event campaigns across a high-potential European market.
Description
ABM Manager – Europe North West
Over 150+ leading banks run on Backbase—the AI-native Banking OS that turns fragmented operations into a Unified Frontline where customers, employees, and AI agents work as one.
Europe North West is one of our most competitive, highest-potential regions.
We are looking for a commercially focused ABM Manager to drive growth across a portfolio of strategic new-logo and existing-customer accounts.
📍 Location: Europe North West
💼 Function: Account-Based Marketing / Field Marketing
👤 Reports to: Senior Field Marketing Director
🎯 What You’ll Do
Strategy & Execution: Own and run 1:1 and 1:few ABM strategies for priority accounts across the full buyer journey.
Sales Alignment: Partner closely with Sales and BDM teams to identify account priorities, key buying groups, and growth opportunities.
Data-Driven Outreach: Activate integrated digital, content, executive engagement, and event programs tailored to the Europe North West market using real-time engagement signals.
AI & Tech Integration: Leverage modern AI tools and marketing tech to sharpen account research, personalization, execution, and reporting.
Impact Tracking: Measure account engagement, progression, pipeline creation, and opportunity acceleration.
💡 What We’re Looking For
Proven track record in enterprise B2B ABM, Field Marketing, or Demand Gen within complex sales cycles.
Demonstrated experience partnering with Sales to measurably drive pipeline growth.
Hands-on experience utilizing AI tools for campaign execution, research, and personalization.
High commercial acumen, strong project management, and cross-functional stakeholder skills.
Bonus: Background in SaaS, fintech, banking, or enterprise technology.
📈 What Success Looks Like We measure success by your ability to move strategic accounts forward:
Engagement ➔ Conversation ➔ Opportunity ➔ Revenue
If you love creative marketing, experimenting with AI, and turning bold ideas into measurable business impact, we’d love to connect!
