Business Development & International Sales and Marketing Manager

About the Company We are seeking an experienced, results-driven, and entrepreneurial International Sales & Marketing Manager to lead the market development and business expansion of our All-Terrain Crane and Truck Crane portfolio across Germany and the DACH region (Germany, Austria, Switzerland). This is a key position responsible for driving sales growth, expanding market share, developing dealer networks, strengthening customer relationships, and enhancing brand influence in one of Europe's most strategic markets. The successful candidate will play a critical role in shaping regional business strategy and delivering sustainable growth. About the Role This is a key position responsible for driving sales growth, expanding market share, developing dealer networks, strengthening customer relationships, and enhancing brand influence in one of Europe's most strategic markets. The successful candidate will play a critical role in shaping regional business strategy and delivering sustainable growth. Responsibilities Market Strategy & Business DevelopmentDevelop and execute comprehensive sales and marketing strategies for All-Terrain Cranes and Truck Cranes in Germany and the wider DACH region.Identify market opportunities, customer needs, industry trends, and competitive dynamics to support business growth.Drive market penetration, business expansion, and regional market share growth. Direct Sales & Channel ManagementLead direct sales activities with end customers and key accounts.Establish, develop, and manage an effective dealer and distributor network across the DACH region.Achieve assigned sales targets, revenue goals, and profitability objectives.Monitor dealer performance and support partners in achieving regional business objectives. Full Sales Cycle OwnershipManage the complete sales process from lead generation and opportunity development to quotation, contract negotiation, order fulfillment, and revenue realization.Lead commercial negotiations and successfully close strategic business opportunities.Coordinate closely with internal teams to ensure smooth project execution and customer satisfaction. Customer & Account ManagementBuild, maintain, and strengthen long-term relationships with key customers, fleet owners, rental companies, contractors, and industry stakeholders.Act as the primary point of contact for major accounts and strategic customers.Handle customer concerns and complaints professionally, coordinating internal resources to ensure timely resolution and continuous customer satisfaction. Financial & Risk ManagementManage payment collection processes and support healthy cash flow management.Monitor commercial risks and ensure compliance with company policies and contractual requirements.Support forecasting, budgeting, and accurate sales reporting. Brand Promotion & MarketingPlan and participate in trade shows, exhibitions, customer events, and industry conferences throughout the DACH region.Organize local marketing and promotional activities to strengthen brand awareness and market presence.Collaborate with marketing teams to develop localized campaigns and customer engagement initiatives. Cross-Functional Collaboration & LeadershipWork closely with product management, service, logistics, after-sales, and headquarters teams to deliver superior customer experience.Provide market feedback and customer insights to support product improvement and business strategy.Lead and mentor local sales team members where applicable. Qualifications Bachelor's degree or above in Marketing, Business Administration, Mechanical Engineering, or a related field.Minimum 10 years of sales and marketing experience in the crane, construction machinery, heavy equipment, or related industries.Proven track record of successfully achieving sales targets and growing market share in B2B environments.Experience in All-Terrain Cranes, Truck Cranes, mobile cranes, or similar lifting equipment is highly preferred.Extensive sales/BD experience in Germany and Austria with deep industry connections and high seniority in traditional B2B markets.Direct commercial experience from major crane OEMs or leading regional distributors/dealersPrevious team leadership or management experience is a plus.Professional proficiency in German and English (both written and spoken).Willingness to travel extensively within Europe and to China.Exceptional candidates with outstanding industry expertise, strong customer resources, and a proven commercial track record may be considered even if they do not meet all of the above requirements. Required Skills Strong commercial awareness and strategic thinking.Excellent negotiation, presentation, and communication skills.Customer-focused mindset with strong relationship-building abilities.Highly motivated, results-oriented, and able to work independently.Entrepreneurial spirit with strong problem-solving capabilities.Ability to thrive in a dynamic and international business environment.Strong organizational and project management skills. Preferred Skills Experience in All-Terrain Cranes, Truck Cranes, mobile cranes, or similar lifting equipment is highly preferred.Experience in dealer network development and channel management is an advantage.Previous team leadership or management experience is a plus. Pay range and compensation package Opportunity to play a key role in the growth of a leading global construction machinery brand in Europe. High level of autonomy and responsibility in a strategic market. International working environment with strong global resources and support. Equal Opportunity Statement We are committed to diversity and inclusivity.