Web Master / Web Developer

Web Master / Web Developer Skilled Wound Care Our Mission At Skilled Wound Care our mission is simple — to touch and improve as many patient lives as possible. Every role at SWC exists to support that mission. As our Web Master you will play a critical role in ensuring our digital presence reflects the excellence and professionalism of the organization we are building. About The Role Skilled Wound Care is seeking an experienced and creative Web Master to own and manage our entire digital presence. This is a hands-on role responsible for the development, maintenance, optimization, and performance of the Skilled Wound Care website and all associated digital properties. You will work closely with our marketing, recruiting, and leadership teams to ensure our website is fast, functional, visually compelling, and optimized for search. If you are passionate about web technology, digital performance, and building something meaningful — we want to hear from you. MUST BE LOCATED IN LOS ANGELES, CA What You Will Do Website Development and Maintenance Own the day-to-day management and maintenance of the Skilled Wound Care website and all associated digital propertiesDevelop, update, and optimize web pages using HTML, CSS, JavaScript, and relevant CMS platformsEnsure the website is fully functional, mobile-responsive, and consistently delivering an excellent user experienceTroubleshoot and resolve website issues, bugs, and technical errors quickly and effectivelyManage all website hosting, domain, and SSL certificate renewalsImplement and maintain website security protocols to protect company and patient-facing dataPerform regular website audits and updates to keep content current and accurate Search Engine Optimization Develop and execute a comprehensive SEO strategy to increase organic search visibility for Skilled Wound CareConduct ongoing keyword research to identify opportunities in physician recruitment, wound care, and skilled nursing facility marketsOptimize all on-page SEO elements including meta titles, descriptions, headers, image alt text, and internal linkingBuild and manage a backlink strategy to improve domain authorityMonitor and report on SEO performance using Google Analytics, Google Search Console, and SEMrush or similar toolsStay current on Google algorithm updates and adjust strategy accordingly Digital Marketing Support Build and maintain landing pages for physician recruitment campaigns, facility partnerships, and marketing initiativesIntegrate and manage web forms, lead capture tools, and CRM connectionsSupport email marketing campaigns by building and maintaining HTML email templatesCollaborate with the marketing team on paid digital advertising landing pages — Google Ads, LinkedIn, Indeed, and DoximityManage website integrations with third-party tools — ATS, CRM, analytics, and scheduling platformsImplement and manage tracking pixels, Google Tag Manager, and conversion tracking Performance and Analytics Monitor website performance metrics daily — traffic, bounce rate, session duration, conversion rate, and page speedGenerate weekly and monthly performance reports for leadershipIdentify and implement opportunities to improve website speed, performance, and user experienceConduct A/B testing on key pages to optimize conversion ratesEnsure the website meets WCAG accessibility standards Content Management Manage and update website content in collaboration with marketing and clinical teamsUpload blog posts, press releases, job listings, and clinical resources to the websiteEnsure all content is formatted correctly, mobile-friendly, and SEO-optimizedMaintain a consistent and professional brand voice and visual identity across all web propertiesManage media assets — images, videos, and graphics — organized in a central digital asset library What We Are Looking For Minimum 3 to 5 years of web development or web master experience — requiredProficiency in HTML, CSS, and JavaScript — requiredExperience with WordPress or similar CMS platforms — requiredStrong understanding of SEO best practices and proven results improving organic search rankingsExperience with Google Analytics, Google Search Console, and Google Tag ManagerFamiliarity with web hosting, domain management, and SSL certificatesExperience building and optimizing landing pages for marketing and recruitment campaignsKnowledge of website security best practices and data protectionStrong attention to detail with a pixel-perfect design sensibilityAbility to manage multiple projects and priorities in a fast-paced remote environmentStrong written communication skills for collaborating with internal teamsSelf-motivated and dependable — comfortable working independently with minimal supervision Preferred Qualifications Experience in healthcare, physician recruitment, or post-acute care industry websitesProficiency in Adobe Creative Suite or Figma for design collaborationExperience with HubSpot, Salesforce, or similar CRM integrationsKnowledge of HIPAA compliance requirements for healthcare websitesExperience with paid digital advertising — Google Ads, LinkedIn, MetaFamiliarity with ATS integrations for career page and job posting managementExperience with video embedding and multimedia content managementBasic graphic design skills — ability to resize images, create simple banners and graphicsKnowledge of Schema markup and technical SEOExperience with Cloudflare or similar CDN and security platforms Technical Skills Summary Skill Required / Preferred HTML and CSS Required JavaScript Required WordPress or CMS Required Google Analytics Required Google Search Console Required SEO strategy and execution Required Google Tag Manager Preferred Figma or Adobe Creative Suite Preferred HubSpot or CRM integration Preferred HIPAA web compliance Preferred Schema markup Preferred Cloudflare or CDN management Preferred Work Environment and Schedule In-PersonFull time — Monday through Friday core business hoursOccasional availability required for urgent website issues outside of core hours Why Join Skilled Wound Care A mission-driven culture built around improving patient lives every dayA collaborative and growing team that values creativity and innovationA rapidly expanding organization with real opportunities to grow your role and responsibilitiesYour work will directly support physician recruitment and patient care across the countryCompetitive compensation packageFull benefits including Medical, Dental, and Vision coverage401k planEarned Time Off (ETO) Compensation Salary range: $65,000 – $90,000 annually depending on experiencePerformance-based bonus opportunities Great Place to Work® Certified! Skilled Wound Care is proud to be Certified™ by Great Place to Work® for the 4th year in a row. The prestigious award is based entirely on what current employees say about their experience working at Skilled Wound Care. This year, 95% of employees said it’s a great place to work – 39% higher than the average U.S. company. Skilled Wound Care will ask all candidates to perform pre-employment confidential DiSC testing and appropriate relevant skills testing prior to hiring. Skilled Wound Care is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age (40 or older), disability or genetic information.