Shopify & Ecommerce Trading Manager

About the Role *This is an in-house role based in Liverpool.* We're looking for an experienced Ecommerce Trading Manager to take ownership of the Give Me Cosmetics commercial channels and play a key role in driving our digital growth. This is far more than a website management role. We're looking for someone who combines strong commercial awareness with technical ecommerce expertise, understanding how to optimise the customer journey whilst maximising trading performance, conversion and revenue. You'll own our Shopify platform whilst driving the commercial performance and development of our wider ecommerce channels, including Amazon and TikTok Shop. From planning promotional campaigns, product launches and merchandising strategies to improving SEO, customer experience and platform functionality, you'll use data and insight to continually identify opportunities for growth across every customer touchpoint. Working closely with our Marketing, Product Development, Creative, Operations and Customer Service teams, you'll ensure our ecommerce channels reflect the pace of the business, deliver an engaging shopping experience and support our wider commercial objectives. Key Responsibilities As our Ecommerce Trading Manager, you'll have responsibility for the ongoing development, optimisation and commercial performance of our ecommerce channels, with Shopify at the heart of the customer experience. You'll use data, customer insight and your own expertise to identify opportunities for improvement, ensuring our digital platforms continue to evolve alongside customer expectations and business objectives. Your responsibilities will include: Managing and Developing our Shopify Platform You'll be our in-house Shopify expert, taking hands-on ownership of the platform and ensuring the website is commercially optimised, technically robust and continually evolving. This includes: Taking day-to-day ownership of Shopify, confidently managing products, variants, collections, navigation, menus, metafields, redirects, templates and site content. Building and merchandising landing pages, collection pages and product pages to support campaigns, launches and trading priorities. Managing pricing, compare-at pricing, promotional mechanics, discounting and onsite offers, ensuring campaigns are implemented accurately and effectively. Working closely with Marketing, Creative and Product teams to ensure campaigns, content and new launches are effectively represented across the website. Managing product launches and onsite changes, including scheduling and coordinating updates around key trading periods. Understanding and managing the Shopify app ecosystem, identifying where apps, integrations or native Shopify functionality can improve performance or efficiency. Troubleshooting Shopify issues and taking ownership of resolving them, working with developers or external partners where specialist development support is required. Understanding Shopify themes and the fundamentals of Liquid, HTML and CSS sufficiently to identify issues, make appropriate minor changes where possible and confidently brief developers on larger requirements. Managing integrations between Shopify and relevant third-party platforms and systems, working with Operations and technical partners to ensure product, inventory, order and customer data flows correctly. Use website analytics such as site speed, functionality, mobile experience, checkout journey and overall UX to optimise conversion and maximise revenue. Staying ahead of Shopify releases, functionality and ecommerce best practice and proactively recommending improvements and identifying opportunities. Driving Ecommerce Performance Working closely with the wider management team to develop and deliver the ecommerce trading plan, ensuring promotional periods, product launches, seasonal activity, pricing changes and key commercial moments are effectively executed across Shopify and wider ecommerce channels. Monitoring ecommerce performance against agreed targets, using key metrics including revenue, conversion rate, AOV, traffic and product performance to identify opportunities and recommend actions. Reviewing promotional and launch performance, providing insight and recommendations to inform future trading decisions. Using stock availability, margin, product performance and wider commercial priorities to make recommendations around onsite merchandising and promotional activity. Marketplace Growth (Amazon/ TikTok Shop/ Retail Marketplaces) You'll take ownership of our marketplace strategy, driving the continued growth and optimisation of our Amazon,TikTok Shop and other Marketplace channels, ensuring they align with our wider ecommerce strategy and commercial objectives. This includes: Developing and executing growth strategies across Amazon, TikTok Shop and our other Marketplace channels to increase sales, visibility and profitability. Optimising product listings, imagery, content and merchandising to improve search performance and conversion. Managing catalogue health, product launches, pricing, promotional activity and platform merchandising. Monitoring marketplace performance and customer behaviour, using data to identify opportunities for growth and operational improvements. Working with internal teams and external partners to maximise the potential of each platform while ensuring consistency across all ecommerce channels. What we're Looking For We're looking for someone who brings both experience and ideas. You'll have proven experience managing and developing Shopify websites within a fast-paced ecommerce environment and ideally have experience managing marketplace channels such as Amazon and TikTok Shop. You'll be confident in taking ownership of digital trading, platform development and customer experience across multiple ecommerce channels. You'll combine strong commercial awareness with a customer-first mindset, using data and insight to make informed decisions and continuously improve performance. You'll be proactive, curious and passionate about ecommerce, always looking for new opportunities to enhance the customer experience and drive growth. Experience within the beauty, cosmetics or wider FMCG industry would be highly advantageous, giving you an understanding of fast-paced product launches, promotional calendars, customer buying behaviours and trends within the sector. Role Salary - £50,000 Hybrid Working Model