Summary
✨ AI‑Generated
A senior marketing role responsible for developing account-focused strategies, coordinating with sales teams, and executing integrated campaigns to grow business relationships across a regional market.
Highlights
Strategic marketing role focused on driving growth through targeted campaigns, sales collaboration, and customer engagement programs.
Description
ABM Manager – Europe North West
Over 150+ leading banks run on Backbase—the AI-native Banking OS that turns fragmented operations into a Unified Frontline where customers, employees, and AI agents work as one.
Europe North West is one of our most competitive, highest-potential regions.
We are looking for a commercially focused ABM Manager to drive growth across a portfolio of strategic new-logo and existing-customer accounts.
📍 Location: Europe North West
💼 Function: Account-Based Marketing / Field Marketing
👤 Reports to: Senior Field Marketing Director
🎯 What You’ll Do
Strategy & Execution: Own and run 1:1 and 1:few ABM strategies for priority accounts across the full buyer journey.
Sales Alignment: Partner closely with Sales and BDM teams to identify account priorities, key buying groups, and growth opportunities.
Data-Driven Outreach: Activate integrated digital, content, executive engagement, and event programs tailored to the Europe North West market using real-time engagement signals.
AI & Tech Integration: Leverage modern AI tools and marketing tech to sharpen account research, personalization, execution, and reporting.
Impact Tracking: Measure account engagement, progression, pipeline creation, and opportunity acceleration.
💡 What We’re Looking For
Proven track record in enterprise B2B ABM, Field Marketing, or Demand Gen within complex sales cycles.
Demonstrated experience partnering with Sales to measurably drive pipeline growth.
Hands-on experience utilizing AI tools for campaign execution, research, and personalization.
High commercial acumen, strong project management, and cross-functional stakeholder skills.
Bonus: Background in SaaS, fintech, banking, or enterprise technology.
📈 What Success Looks Like We measure success by your ability to move strategic accounts forward:
Engagement ➔ Conversation ➔ Opportunity ➔ Revenue
If you love creative marketing, experimenting with AI, and turning bold ideas into measurable business impact, we’d love to connect!
