Description
Brazilian Lumber is a leading importer and nationwide distributor of premium hardwoods, thermally modified woods, and innovative outdoor building solutions.
With over a decade of experience, we offer a curated selection of durable, low-maintenance materials — from Tropical Hardwoods, to Thermally Modified Woods and Wood Alternatives such as PVC, composite and aluminum systems — sourced for performance and sustainability.
From decks to fencing, facades, pergolas, and more, our team supports contractors, architects, and designers with expert service, competitive pricing, and fast shipping from our warehouses in Miami, Los Angeles, and New Jersey, covering the entire US and Caribbean islands.
Whether it's a residential project or large-scale commercial build, we deliver the materials and support to build with confidence.
Job Description
Brazilian Lumber is looking for a Mid-Level E-Commerce Developer to build, maintain, and optimize our digital storefronts.
Working within our growth and systems team, you will be the technical backbone of our WooCommerce, Shopify, and PHP environments.
We need a problem-solver who can customize themes, build custom plugins/APIs, and maintain pixel-perfect integrations between our websites, CRM, and ERP.
This role will also lead the re-platforming of our three primary storefronts (Miami, Los Angeles, New York) from plugin-based WordPress page builders to a server-rendered JavaScript front end (Next.js / React) running on a headless WooCommerce back end.
Duties and Responsibilities
Platform Management & Customization: Develop, maintain, and optimize our WooCommerce (WordPress) and Shopify stores.
Custom-code themes and features using PHP, Liquid, JavaScript, HTML5, and CSS3/SASS.Backend & API Development: Write clean, secure, and performant PHP for WordPress custom plugins, hooks, filters, and REST API endpoints.Systems Integration: Maintain and troubleshoot data flows between our e-commerce platforms, payment gateways, marketing automation platforms, and our ERP/CRM systems.Performance & Speed Optimization: Conduct regular audits to optimize core web vitals, page load speeds, database queries, and caching mechanisms.Security & System Maintenance: Manage updates, core file integrity, SSL certificates, backup protocols, and security hardening against vulnerabilities.UI/UX Implementation: Translate designs (from Figma or Adobe XD) into responsive, high-converting, mobile-first web pages.Cross-functional Collaboration: Collaborate closely with Marketing and Sales teams to implement and maintain technical solutions that support e-commerce, lead generation, website performance, and business needs.Structured Data: Implement and maintain server-rendered JSON-LD across all templates: Product, Offer, AggregateRating, LocalBusiness, Organization, BreadcrumbList and FAQPage.Re-platforming and Migration: Build and execute the migration plan, including a complete 301 redirect map, canonical strategy, and a zero-loss cutover with before/after organic traffic tracking.Design System and Multi-Site Architecture: Build one shared, versioned component library that serves all three storefronts from a single codebase and can later extend to our 75+ satellite domains.
No more one theme and one page builder per site.Core Web Vitals Ownership: Hold mobile field metrics at LCP under 2.5s, INP under 200ms and CLS under 0.1 at the 75th percentile, measured with real-user monitoring - not lab scores and not third-party optimizer plugins.
Hard Skills:
Core Stack: Advanced PHP (7.4/8.x), WordPress Core API, WooCommerce, and Shopify (Liquid).Frontend Tech: Strong proficiency in JavaScript (ES6+), jQuery (legacy maintenance knowledge), HTML5, CSS3/SASS, and responsive frameworks.Database & Server Management: Proficiency in MySQL, database optimization, staging/production environments, and WP-CLI.Version Control & DevOps: Git workflow (GitHub/Bitbucket), CI/CD pipelines, and basic DNS/hosting management (AWS, Kinsta, or WP Engine).Integrations: API development (REST/GraphQL) and experience connecting e-commerce platforms via webhooks.Modern Front-End (required): React 19+ and Next.js (App Router) with hands-on SSR, SSG and ISR.
TypeScript.
Tailwind CSS.
Astro is a strong plus for our content and satellite sites.Headless Commerce (required): WooCommerce Store API and/or WPGraphQL, GraphQL, Node.js.
Experience decoupling a live WooCommerce store from its theme layer.
Shopify Hydrogen is a plus.Performance (required): Demonstrable Core Web Vitals work (LCP, INP, CLS) including bundle budgeting, image pipelines (AVIF/WebP), font strategy and edge/CDN caching.
Must reach these targets without relying on optimizer plugins like NitroPack.Data (extends the MySQL requirement above): Redis for catalog and session caching; PostgreSQL for custom services such as a quoting tool or B2B contractor portal.Edge Deployment: Vercel or Cloudflare Pages/Workers, CI/CD to preview environments, and Cloudflare bot and cache configuration.Accessibility: Semantic HTML and WCAG 2.2 AA.
Semantic markup is what makes content extractable by both screen readers and language models.Analytics: GA4 and GTM including server-side tagging, e-commerce event tracking, and conversion reporting.
Soft Skills
Proactive Problem-Solver: Demonstrates strong initiative to identify issues and implement solutions independently before they escalate.Direct & Respectful Communicator: Able to provide and receive honest feedback without office politics, maintaining professional relationships across various teams.Adaptable AI Adopter: Quickly learns and integrates new tools—especially AI—into daily workflows to increase efficiency and automation.Collaborative Independent Worker: Capable of managing personal workstreams and deadlines while effectively collaborating with cross-functional teams and external vendors.Logical & Analytical Thinker: Applies both quantitative (data-driven) and qualitative analysis to decision-making and project planning.
Company Values
Curious Learner: Possesses a genuine desire to master both the business (products, industry) and their specific professional craft.Owner Mindset: Takes full responsibility for assigned projects, ensuring they are delivered with high quality and minimal oversight.Operational Excellence: Committed to building solid process foundations and delivering recognized value that contributes to the company’s growth.Team-First Mentality: Willing to support teammates and help "unblock" challenges for others to ensure collective success.
Education and Experience Requirements
Experience: 3–5 years of hands-on web development experience, with at least 2+ years specifically managing live, high-traffic WooCommerce or Shopify stores.Education: Bachelor’s degree in Computer Science, Software Engineering, Systems Engineering, or equivalent practical experience.English Proficiency: Intermediate-High (B2) or C1.
Must be comfortable reading technical documentation, writing clean code comments, and participating in async/sync technical discussions in English.Migration experience (required): At least one completed re-platform of a live transactional store to a headless or server-rendered architecture, with before/after Core Web Vitals and organic traffic data the candidate can show us.Portfolio requirement: Must provide at least one live URL we can independently test in PageSpeed Insights.Problem-Solving Ability: Proven track record of debugging complex PHP/plugin conflicts without breaking live site functionality.
Working Conditions
Remote workJob may require travel locally or internationally9am to 6pm US Eastern Time, working outside or these hours or overtime may be necessary