Principal Frontend Engineer

Principal Frontend Engineer — Vue.js | High-Growth Start-up | London (Hybrid) | £90k–£120k Build Something From The Ground Up. Own It Completely. This is your chance to be the technical architect of a company's future — not just another engineer bolted onto someone else's stack. We're looking for a Principal Frontend Engineer to join a well-backed, ambitious start-up at the exact moment it's taking shape — where your decisions today become the foundation for a product scaling across international, regulated markets tomorrow. Forget legacy systems and endless bureaucracy. This is greenfield, high-impact, high-visibility work — with direct access to founders and a real seat at the strategic table. The Role You won't just write code — you'll shape how code gets written. This hands-on leadership role blends deep architectural thinking with active, in-the-trenches development. You'll design scalable systems from scratch, set the engineering standards and get to experiment with AI-assisted development workflows as a core part of how you build. If you love the idea of being the person who decides how things get built — not just executing someone else's blueprint — this is it. What You Bring Serious technical firepower: deep expertise in Vue.js, TypeScript, APIs, Node.js, and React, backed by real architectural chops.A track record of shaping technical direction, not just following it.Genuine curiosity about AI-assisted engineering and a drive to bring it into your daily workflow.The confidence to work independently, paired with the collaborative instinct to bring others along with you.Bonus points if you've thrived in fintech, real-time consumer platforms, high-availability systems, or fast-paced start-ups — you'll feel right at home here. The Company A brand-new, well-backed, pre-seed start-up with serious international ambitions, led by an experienced founding team who've done this before. Currently a tight-knit crew of ~10–11 in the UK plus a growing team in Malta, with London set to become the long-term global technology and marketing hub. Small enough that your voice matters. Ambitious enough that the upside is real. Why This Job Is Genuinely Exciting 🚀 Ground-floor ownership — shape the architecture, not inherit it 🤝 Direct line to founders — your ideas reach decision-makers, fast 🌍 International scale-up — build for multiple regulated markets from day one 🧠 Elite engineering culture — collaborative, learning-driven, no ego ⚡ Move fast, skip the bureaucracy — start-up energy without the chaos 🛠️ Modern tooling, real AI integration — not lip service, actual practice 📈 Transition from outsourced delivery to world-class in-house capability — and be the one who leads that shift The Salary £90k–£120k London-based, hybrid, with genuine flexibility. Ready to Build Something That Matters? If you're a Principal Frontend Engineer who's tired of incremental impact and wants real ownership, modern tech, and a front-row seat to international growth — this is your move. Apply now or reach out directly with your CV. Let's talk.